Monthly Archives: October 2014

2Cubed Web Design now in New Ross

Category: News
October 29, 2014

newrossoffice2Cubed Website Design and Mobile App Development are delighted to announce that we have expanded into a new premises in New Ross, Co. Wexford.

For the past four years, 2Cubed provided web development, web design, mobile app development, and other services from our head office in Enniscorthy Enterprise and Technology Centre, and are extremely grateful to John and all the team there for their help and support.

We decided to relocate to New Ross as part of the next phase of 2Cubed’s progress, as there is plenty of room for future expansion, and New Ross is the perfect location to provide website design and development services to customers across Wexford, Waterford, Carlow, and Kilkenny.

As well as our new New Ross office, we also continue to operate from our office in Dublin, providing complete website design services in Dublin, Wicklow, Meath, Louth, Kildare, and further afield.

10 Tips for Successful Copywriting

Category: Tips and Tricks
October 21, 2014

content writingWhen working on their websites, many companies find the task of copywriting quite daunting. However, there are some straightforward tips you can follow to help your page rank highly on Google with good SEO (Search Engine Optimisation) and clear, readable content.

  1. Write content with your customer in mind. Obviously you should have Google rankings in mind when creating new copy on your website, but bear in mind that your customers will read your text – and you don’t want to put them off by having a website littered with indecipherable gobbledegook.
  2. Avoid needless repetition. Having pages littered with the same keyword over and over is not really much use any more. You should use keywords prominently, but putting the same word or phrase in the one page dozens of times can be penalised.
  3. Use related terms and phrases. Remember, all customers may not use the same words in order to describe your product or service. So, dig out that thesaurus and add in a few synonyms as you’ll constantly be amazed by how people find you! Just don’t do this…
  4. Don’t be afraid of writing too much. Your customer might not read every word on your website, but having plenty of content is never a bad thing. In fact, statistics show that the majority of pages that are in the first 10 results for any term on Google have an average of 2,000 words. That’s about six pages of your average paperback!
  5. Optimise your page titles. Every website has a Contact Us page. The contact of this page is not going to make you stand out from your competitors. People clicking on Contact Us know exactly what to expect. However, you can give it a customised title to help you rank better in Google. So instead of About Us, you can include your keywords e.g. Contact 2Cubed Website Design and App Development.
  6. Give the customer what they want. Some customers coming to your website will have questions about your service. You should always try to be transparent on your website and answer their questions and their problems. This builds trust, and also highlights your insider knowledge. It also marks you out as a better alternative than your competitors.
  7. You don’t have to sell everything. Not every blog post or article you write needs to be about one of your products. Customers appreciate getting hints and tips or like to know that they are not always getting the hard sell. Do link back to products and services you provide where applicable, but having news, events, and even commenting on current trends or events can get you a lot of important traffic.
  8. Use the CMS software to make parts of your content stand out. Bold or italic words can make a statement and draw in the reader’s eye. Bullet points help divide up lists like this one. Images and Videos won’t do much for your Google ranking, but they can make content more visually stimulating.
  9. Treat every page like a landing page. Unlike a bricks-and-mortar shop or business, not every customer will arrive at the front door. The homepage will be the first port of call for many customers, but if you’ve tailored your SEO properly, all your pages should rank highly for various terms – this means that the customer might never see your homepage. Thus the content should welcome them in and help them find exactly what they need – even if it’s a different section of your website.
  10. Research. Click around other websites – your competition, other businesses, even totally unrelated pages – this helps you learn what works for other people. If it works for them, it can work for you. Notice the stumbling blocks where other sites fall short, and try to better them.
  11. Avoid needless repetition. Remember what you were offering in the first place…

2Cubed offers full Copywriting and Content Writing Services. Contact us on 01-9055874 or 051-440425 or at hello@2cubed.ie to discuss or for more information.

New Website for Wexford Car Centre Kia

Category: Projects
October 14, 2014

wexfordcarcentrekiaWe recently launched the brand new website for Wexford’s Kia dealership, Wexford Car Centre Kia.

Wexford Car Centre Kia are the only authorised Kia Dealer for Sales, Servicing & Parts in County Wexford combined with over 50 years’ experience in the motor trade.

With over 30 years’ experience selling and servicing vehicles in County Wexford, Wexford Car Centre Kia should be your first port of call to see our brand New Kia Range & our great selection of quality used cars.

For more information, visit the Wexford Car Centre Kia website.

M50 App Officially Launched

Category: News
October 2, 2014

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“M50 Concession Limited operates and maintains the M50 Motorway through a PPP Contract with National Roads Authority. We are fully committed to ensuring the highest level of service to all stakeholders and take pride in what we do. We’re lucky enough to have a shared commitment from 2Cubed who is our Social Media partner as they fulfil every requirement when it comes to first class service, professional advices and expert technical services along with friendly, helpful and obliging team who always there whether there’s a problem or not.”

Hung Tran Van (IT & Procurement Manager, M50)