Tag Archives: Website Content Writing

Web Summit 2014: Day One

Category: News
November 4, 2014

Web Summit 2014 Nasdaq Bell2Cubed attended the Web Summit again this year, keeping up to speed on the latest trends, ideas, and innovations in web, app, and software development for 2014 and far beyond.

The first day of the 2014 Web Summit once again proved an enlightening experience, with a host of interesting speakers from around the globe speaking on a range of topics. Taoiseach Enda Kenny praised Ireland as a place for enterprise, but more significant was a similar utterance from Stripe co-founder John Collison. The Limerick native has grown Stripe from a company of two to over 160 in just four years, opening an office in Silicon Valley, but believes Ireland is still a great place for budding businesses and start-ups.

IMG_0329Adobe’s Mark Zablan spoke about the rise in subscription-based services (something 2Cubed is familiar with, from our work with the FileMe Mobile Storage application), while Matthew Garrahan from the Financial Times discussed the rise in video content as a way to connect with customers, and the importance of having an authentic voice when reaching your target audience.

Paul Macinnes, who claims to have invented live blogging in the past, echoed this sentiment, speaking about how the Guardian see the future of online content as combining video and written content.

Web Summit Main HallForbes’ Lewis Dvorkin believes “good content is hard to produce”, and had an extremely insightful conversation with Flipboard’s Mike McCue and Jimmy Maymann of the Huffington Post on the future of online media.

The rise of mobile was a common theme throughout the day, as Facebook’s Erik Johnson testified, but admitted that eCommerce websites need to do more to reach their target markets. According to Johnson, “Over 40% of users begin browsing on one device and finish shopping on another device.”

Having a simple shopping experience from start to cart (a term I’ve coined myself, but that’s bound to catch on!) is essential, with Steven Guggenheim from Microsoft asserting that “shopping cart engagement gets better the quicker a site is”.

Some of these things can be the difference between a successful website or mobile application and one that fails. Similarly, a good website can even be the reason why a business succeeds or doesn’t.

10 Tips for Successful Copywriting

Category: Tips and Tricks
October 21, 2014

content writingWhen working on their websites, many companies find the task of copywriting quite daunting. However, there are some straightforward tips you can follow to help your page rank highly on Google with good SEO (Search Engine Optimisation) and clear, readable content.

  1. Write content with your customer in mind. Obviously you should have Google rankings in mind when creating new copy on your website, but bear in mind that your customers will read your text – and you don’t want to put them off by having a website littered with indecipherable gobbledegook.
  2. Avoid needless repetition. Having pages littered with the same keyword over and over is not really much use any more. You should use keywords prominently, but putting the same word or phrase in the one page dozens of times can be penalised.
  3. Use related terms and phrases. Remember, all customers may not use the same words in order to describe your product or service. So, dig out that thesaurus and add in a few synonyms as you’ll constantly be amazed by how people find you! Just don’t do this…
  4. Don’t be afraid of writing too much. Your customer might not read every word on your website, but having plenty of content is never a bad thing. In fact, statistics show that the majority of pages that are in the first 10 results for any term on Google have an average of 2,000 words. That’s about six pages of your average paperback!
  5. Optimise your page titles. Every website has a Contact Us page. The contact of this page is not going to make you stand out from your competitors. People clicking on Contact Us know exactly what to expect. However, you can give it a customised title to help you rank better in Google. So instead of About Us, you can include your keywords e.g. Contact 2Cubed Website Design and App Development.
  6. Give the customer what they want. Some customers coming to your website will have questions about your service. You should always try to be transparent on your website and answer their questions and their problems. This builds trust, and also highlights your insider knowledge. It also marks you out as a better alternative than your competitors.
  7. You don’t have to sell everything. Not every blog post or article you write needs to be about one of your products. Customers appreciate getting hints and tips or like to know that they are not always getting the hard sell. Do link back to products and services you provide where applicable, but having news, events, and even commenting on current trends or events can get you a lot of important traffic.
  8. Use the CMS software to make parts of your content stand out. Bold or italic words can make a statement and draw in the reader’s eye. Bullet points help divide up lists like this one. Images and Videos won’t do much for your Google ranking, but they can make content more visually stimulating.
  9. Treat every page like a landing page. Unlike a bricks-and-mortar shop or business, not every customer will arrive at the front door. The homepage will be the first port of call for many customers, but if you’ve tailored your SEO properly, all your pages should rank highly for various terms – this means that the customer might never see your homepage. Thus the content should welcome them in and help them find exactly what they need – even if it’s a different section of your website.
  10. Research. Click around other websites – your competition, other businesses, even totally unrelated pages – this helps you learn what works for other people. If it works for them, it can work for you. Notice the stumbling blocks where other sites fall short, and try to better them.
  11. Avoid needless repetition. Remember what you were offering in the first place…

2Cubed offers full Copywriting and Content Writing Services. Contact us on 01-9055874 or 051-440425 or at hello@2cubed.ie to discuss or for more information.

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2Cubed would like to welcome content writer Ronan Hunt Murphy to the Team

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Ronan is a renowned online writer, and has received various accolades for his contributions to a number of websites. He has a Master’s Degree in English, and has over 12 years of experience writing content on everything from computer games to books, and from music to football. Named as one of the Best Music Bloggers in Ireland by both the Sunday Times and the Irish Independent, Ronan was also a previous winner of the IGN Writer of the Month award, and also was part of the Culch.ie team that won the Best Popculture Blog at the 2010 Irish Blog Awards.  As well as providing online content for 2Cubed’s vast array of clients, Ronan also works as Deputy Editor of Goal.com Ireland, and has been published in the Irish Daily Star, as well as TheJournal, and RTÉ websites.