How can I improve my website speed?

As far back as 2012, when web technologies were far behind what they are now, it was estimated that just a 1 second delay could cost Amazon $1.6 billion in sales each year. Slow loading webpages can cause a host of problems including higher bounce rates and lower conversions and can have a negative effect on business success overall.

In today’s busy world, nothing frustrates us more than having to wait. Whether it’s a bus, a train or a website, we expect everything to be instant nowadays.

When we look at website speed from the outside, it’s a very complex issue. The amount of variables taken into consideration just to load a webpage are considerable and this varies for each and every website. The technologies in place, the hosting setup, optimisation and much more are all factored in to this.

On top of this, speed and mobile usage should be optimised fully to enhance Search Engine Optimisation (SEO). By keeping on top of this, you can ensure that you are maximising one of the factors that go into your search ranking.

New Technologies for a Faster Web

Our resident speedster Scott Kennedy has been spending hours and hours researching solutions for a faster web! Scott’s project WPGridsome (https://wpgridsome.com/) is available for viewing and describes the technology that’s gone into it. Running a Google Pagespeed Test gives some hugely impressive results – https://developers.google.com/speed/pagespeed/insights/.

There’s also a fantastic explanation of the overall process and infrastructure here – https://gridsome.org/docs/fast-by-default/

Using the Jamstack architecture can help enormously and can take your website to the next level performance wise. This modern technology offers a wide range of benefits – https://jamstack.org/

How to improve Google Pagespeed Insights scores?

Some tips for improving your score are as follows:

  • Image optimisation
  • Serving images in a next gen format
  • Use a CDN (Content Delivery Network)
  • Remove unnecessary plugins
  • Improve your hosting package
  • Implement website caching
  • Optimise your database

Tools for Testing Speed

Google Pagespeed Insights
Pingdom
GTMetrix
YSlow
Think with Google

Get in touch now to discuss your options! 2Cubed can help you to improve your website speed giving your users a far better experience. You can call us at 051-440425 and ask for Stephen or follow the link below:

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