The Sweater Shop is a family run business which was established in 1986 by Dom Byrne who still runs the company to this day.
When asked by a journalist from The Irish Times about what made his shop so special in 1986 he commented ‘quality, value and selection’ and this remains true to this day. The vast selection of superb quality knitwear at reasonable prices became so popular with locals and visitors alike that the business quickly expanded and now there are outlets in Dublin, Kilkenny and Galway city.
The flagship store known as Trinity Sweaters on Nassau Street, Dublin is located directly across from Trinity College and is an absolute must for any discerning visitor to Dublin City.
2Cubed worked with the staff at the Sweater Shop to redesign and reskin their Shopify eCommerce platform to showcase the traditional Irish branding of the Sweater Shop, and help them launch their new domain www.sweatershop.com