Ireland’s home service providers can now sign up for Google Local Services Ads, a pay‑per‑lead ad format that places your business at the very top of Google Search—visible to customers exactly when they’re searching for services you provide
✅ What Are Local Services Ads and Why it Matters
- Local businesses like plumbers, electricians, cleaners, and tree surgeons can appear in a specialised ad block above regular search results.
- Businesses are only charged when a valid lead is generated—through a phone call, message, or booking—rather than per click.
- The trust‑boosting ‘Google Guaranteed’ badge is awarded to vetted businesses, offering reassurance to customers.
Google Local Services Ads in Ireland currently support around 16 service categories, including appliance repair, plumbing, roofing, landscaping, pest control, and other home service professions. To get started, eligible businesses should first check their category’s availability and apply through the Local Services Ads platform. Once applied, they’ll need to complete Google’s screening and verification process, which includes checks for licensing, insurance, and background details. After approval, businesses can set a weekly budget based on how many leads they want to receive, and then begin managing incoming leads through their dashboard—responding promptly, requesting reviews, and optimising their profile to improve visibility and performance. Contact us today for help in setting up your account!
Google Local Services Ads now offer Irish businesses a powerful, performance‑based way to generate qualified leads and stand out in search. With the Google Guaranteed badge, pay‑only‑for‑leads pricing, and high search visibility, LSAs can be a valuable addition to your marketing toolkit.
If you’re a local trades or home service provider in Ireland, this is your moment to get seen, build trust, and grow your customer base. Ready to get started with Google Local Services Ads? Contact us today for help with setting up your Local Services Ads.
