Innovative Front End Design – UX Design

Category: News

What is UX Design?

This can have many explanations. Simply put, UX (User Experience) Design is the focus placed with the end user at the forefront of the mind when developing a software product. Thinking about how a user will interact with the product and basing thoughts around this is fundamentally how it’s described in Layman’s terms. UX Design is not simply just about visual design but about the overall interaction and experience. Some points to consider below:

Usability & Accessibility

Focusing on how an end user will interact with your product has been proven to be extremely beneficial and has seen the rapid progression of UX over the past few years. When it comes to web development, this can lead to vast improvements with bounce rates and conversions ultimately driving more revenue through your website. Accessibility is also a very important area to take in mind when designing a website. Search Engines are making it easier for users with challenges to access and use the web as best as they can.

Site Architecture

The architecture of a website in this case is of utmost importance when the design journey begins. The entire flow and processes involved in making a product or a website flow eases the burden on the user and means you are more likely to convert your traffic.

Customer Loyalty & Retention

A well planned and implemented UX can have a number of benefits. UX Design focuses on an enjoyment for a person interacting with the service and thus can result in customer loyalty, familiarity, retention and positive experience. All of these points should be considered as hugely beneficial when focusing on how a user interacts with your software.

When it comes to web design, keeping things simple and practical will have a great benefit to your overall approach and strategy and should absolutely be considered.

Why 2Cubed?

2Cubed have designed websites for many businesses across Wexford and Ireland. Our innovative front end designs are always created with the end user in mind.

At 2Cubed Web Design & Development, we can assist you with implementing a positive User Experience during design & development within your website, helping you to build your online presence. We offer a number of services to help you grow your online presence. Check out our list of services here – https://2cubed.ie/services/

Contact us today for more information on the services we provide – Contact Us

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7 Reasons Why You Should Hire 2Cubed

When choosing a website provider, there are many things to consider. For many people this will take them outside of their comfort zone and can be an entirely new experience and choosing a provider you can trust is essential to help ensure your web design project goes as smoothly as possible.

1. Trust

When you choose 2Cubed, you can be confident that you can place your trust in us to help you along the way. We are here to offer guidance and assistance for any questions you may have along the way from project conception to completion. We are focused on helping you achieve your goals and vision.

2. Expertise

With many years of experience in the broad field of website design & development, we are perfectly placed to tailor and execute even the most complex of projects. We have many years experience dealing with web design & development in many industries, API Development, connecting complex systems and interfaces and much more. You can view our broad range of services here – 2Cubed Web Design Services. Our graphic design process allows you to tailor your approach and we are here to help along the way step by step. Your design will only reach programming once you are fully satisfied!

3. Transparency

When you sign up to commence a partnership with 2Cubed, we remain fully committed to be open and transparent along each phase of the project. When we create your project plan, we will ensure that the steps listed within your plan are fully transparent for both parties. This helps to keep the working relationship open and clear. If we feel like your expectations are unrealistic then we will challenge the reasoning behind this and come up with a solution as to not impede or restrict you moving forward.

4. Due Diligence, Process & Care

We aim to exercise caution and care when you approach us for a working partnership. Before commencing, it’s important that both parties are on the same page in terms of the scope of the project. Open and honest communication is at the forefront of our principles. Our carefully planned process is built on years of experience and serves as a valuable tool – https://2cubed.ie/our-process/. This is a core part of our business and one that helps you to fully understand the steps along the way in a simplified manner.

5. Fully Managed Service

At 2Cubed, we offer a wide range of services ensuring that you don’t need to worry about items such as:

  • Hosting
  • Backups
  • Security
  • Domain Management
  • Updates, ongoing maintenance and much more

By taking care of this, we make sure to take the stress and hassle of doing so away from you, allowing you to focus on your own business!

6. Training

When your new website is ready to go-live, we offer an option to have training on using the CMS; adding products, pages, posts and much more. This gives you the flexibility to allow your team members to keep the website up to date with the latest information. Whether it’s adding / editing product data or amending content on page to writing a blog, we will guide you through each and ensure you are comfortable using the new site.

7. Aftercare and Support

When your website is pushed live to the world, you can rest assured that you won’t be left in the lurch. We aim to support you fully in the weeks after the launch and moving forward beyond this. We provide Website Maintenance for hundreds of websites across Ireland and we offer a fully managed support system for each of these. This gives you the comfort that you can reach out with any questions or issues after go-live and will be fully supported.

At 2Cubed Web Design & Development, we can assist you with any of the needs above, helping you to build your online presence. We offer a number of services to help you grow your online presence. Check out our list of services here – https://2cubed.ie/services/

Contact us today for more information on the services we provide – Contact Us

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10 Pieces of Advice for Getting Better Search Results

We’d all love for our websites to rank as efficiently as possible with minimal effort; but unfortunately it just isn’t that simple. Our guide below should give some insight into what’s involved in getting your website ranking well.

Review your current standing

This is a big deal. Instead of blindly going full steam ahead with changes / amendments to your search strategy, we suggest that you review your current site in its present standing. That way, you’ll get a greater understanding of what’s required and will give you a greater chance of success ongoing. Check your current rankings and try to understand the bigger picture in terms of how you are ranking compared to your competitors. Tools such as SEOptimer can help provide a good level of insight from a broad SEO perspective.

Understand how Search Engines work

Understanding the fundamental purpose of search engines and how they index and rank websites is also key in ensuring you obtain and sustain successful search results ongoing. Information to help with this is readily available for free! For example, the Google SEO guide contains lots of helpful and insightful information – https://support.google.com/webmasters/answer/7451184?hl=en. Doing this, you’ll get a greater understanding of best practices moving forward.

Develop a keyword strategy

Think about the key terms you would want your website to be found for. Make a list, use an Excel sheet to list these out and then prioritise them in order of preference. Utilise long-tail keywords and gradually narrow down to more generic search terms that are more difficult to rank for. Some keywords are of course, more more difficult to rank than others. Tools like WordTracker can help with this.

Content

One of the most important elements, if not THE most is content. Content plays a huge role in how your website ranks. Using your list of keywords, try and develop and broaden your content to include these terms. You’ll want to make sure that your content is user friendly, easy to read and relevant to your business. Avoid black-hat strategies such as keyword stuffing. The Yoast SEO tool is very good for helping to score and evaluate content based on what you have added to your pages / posts / products.

Utilise your Blog

A blog is a great way to tell a story, to get a news post out to your audience and much more. Using your blog frequently allows you to implement your keywords within the content and is a great way to build your online presence and get found online.

Performance / Speed

The speed of your website can have a huge bearing on user experience and conversions. On top of this, speed is now a crucial ranking factor when it comes to Google. Here’s a great article explaining this in detail. https://developers.google.com/web/updates/2018/07/search-ads-speed. Use tools like Pingdom, GTMetrix and Pagespeed Insights to audit your site speed and find out what’s slowing it down.

Mobile / User Experience

Since the majority of users will visit your site on a mobile device, we can’t stress just how important it is to have a fluid, responsive and user friendly mobile layout in place. Without this, your organic positioning and traffic may be hugely negatively affected. Ensure that your content is easy to find, easy to read and not blocked by annoying pop-ups etc. Mobile optimisation is absolutely essential and should never be overlooked.

Link Building

Once you are happy with your website in terms of performance, mobile responsiveness and content, performing your link building strategy will supplement these greatly. We recently wrote a post on link building which you can find here.

Google Search Console

Google Search Console is the place to measure your website’s performance / errors / reports and more. Here you can submit your sitemap, check for any pages with mobile errors and see your performance on Google for a particular period. On top of this, keep an eye out for any algorithm updates and changes to understand whether or not you are being penalised in any way – https://moz.com/google-algorithm-change

Google Analytics

Without measuring your performance and metrics, it’s going to be difficult to improve. Google Analytics provides a huge amount of data for doing so. Even if you are to just looking to measure organic performance ongoing after following the above recommendations then this is your go-to tool. Google run free online classes for beginners to familiarise yourself with Analytics and can be really beneficial! https://analytics.google.com/analytics/academy/

Conclusion

To conclude, spending time and effort on the points above will no doubt help to increase your search rankings and results. Take your time and make sure you are doing things the right way rather than looking for a fast fix.

At 2Cubed Web Design & Development, we can assist you with any of the needs above, helping you to build your online presence. We offer a number of services to help you grow your online presence. Check out our list of services here – https://2cubed.ie/services/

Contact us today for more information on the services we provide – Contact Us

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Why You Need A Website Maintenance Plan

You find out website has been hacked. Your customers cannot access important information or your users cannot purchase your goods or services. What do you do? Panic!

You don’t have a website maintenance plan in place and don’t have a point of contact to help resolve the issue. This is just one of the many issues you are likely to encounter without a professional website maintenance plan in place. Websites are more vulnerable to breaches and hacks nowadays more than ever. Sophisticated systems are always targeting sensitive information and vulnerabilities.

why do i need a website maintenance plan?

What’s involved in a website maintenance plan?

Ensuring your site is fully up to date and patched ongoing is one the fundamental purposes of a website maintenance plan. Along with this, some of the other key purposes a plan may include are as follows:

  • Speed Optimisation / Performance
  • Server updates
  • Content addition / general updates and support
  • Health Checks
  • Broken links etc which may harm SEO performance

2Cubed offer a number of website plans, tailored for you. This allows you get the most out of your plan while being safe in the knowledge that your online business is safe and secure.

Find out more about our fully managed website maintenance and management services here – https://2cubed.ie/services/website-management-maintenance/

You can use our dedicated ‘get a quote’ form to get a quote based on your requirements – https://2cubed.ie/get-a-quote/

Contact us today for more information on the services we provide – Contact Us

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LEO Online Trading Voucher – 2020 update

  • Financial assistance for small businesses to expand and trade more online
  • Up to €2,500 available with just 10% of this coming from your business as co-funding
  • Businesses that have already received an online trading voucher previously are eligible to apply for a second voucher

The LEO Trading Online Voucher scheme has been in place for a number of years and has offered thousands of businesses the funding to start or help with trading online.

The scheme has been a great success and a vital access to much needed funding for many small businesses. Our previous post on this topic outlined exactly what was on offer in regards to this – https://2cubed.ie/2019/02/leo-trading-online-voucher/.

Due to the ongoing situation regarding Covid-19, the Local Enterprise office have expanded this scheme to help businesses who meet the criteria further. In order to qualify for the funding, you must:

  • Have a limited or no eCommerce presence at all
  • Have 10 or less employees
  • Have a turnover of less than €2 million
  • Must be trading for at least 6 months

In addition to this, 90% of the total amount is now available through this scheme. This means a new website or adding eCommerce to your website may only cost you €250. This is an excellent incentive particularly with footfall dropping to almost record lows. The funding can be used for areas such as IT consultation, development or upgrade of an eCommerce websiteimplementing a digital marketing strategy and much more.

This applies to applicants who apply between now and September 30th 2020.You can find out more here https://www.localenterprise.ie/Discover-Business-Supports/Trading-Online-Voucher-Scheme-/. If you are looking to apply for the scheme, please click here to find details for your local enterprise office – https://www.localenterprise.ie/Find-Your-Local-Enterprise-Office

Alternatively, you can download the application form HERE.

Contacting us

If you have any questions on this scheme, please reach out to us in the same channels as you normally would:

Technical Support – support@2cubed.ie

General Enquiries – by using our contact form or by emailing hello@2cubed.ie. You can also avail of the LiveChat service on our website.

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Easter Opening Hours

Category: News

We would like to wish you and your family a very Happy Easter. Our office will close on Thursday 9th April at 5:30pm and will re-open on Tuesday 14th April at 9am.

Contacting us

Please reach out to us in the same channels as you normally would:

Technical Support – support@2cubed.ie

General Enquiries – by using our contact form or by emailing hello@2cubed.ie. You can also avail of the LiveChat service on our website.

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Covid-19 – Taking Advantage of your Website

Category: News

How we are helping our customers

Over the past few weeks, we’ve witnessed something that none of us expected. The unprecedented situation has quickly caused most businesses to re-think day to day operations. We wanted to share some of the opportunities our customers have taken advantage of and added to their websites over the past number of weeks. From adding alerts & banners to posts outlining opening hours and service availability to adding eCommerce where possible to give users another avenue to purchase, some of our customers have been utilising their websites as much as possible.

Carter Beauty Cosmetics

The team at Carter Beauty have a prominent banner highlighting service and delivery options over the coming weeks. This allows website visitors to the website to get the information they need as quickly as possible.

https://carterbeautycosmetics.com

Caragh Nurseries

Our friends at Caragh Nurseries requested us to add an always visible banner to the website which clearly highlights the updated business operations during Covid-19.

https://caraghnurseries.ie

Morgan Doyle’s

2Cubed helped Morgan Doyle’s to improve user experience by designing and developing new a new banner and category images on their homepage. This will help user to get to where they need to on the site in as few clicks as possible.

https://morgandoyles.com

Pimbrook

Pimbrook offer Sage Support and this includes Sage Payroll. We have set up a new slider outlining the period of disruption along with a pop-up outlining important updates to Sage Payroll systems in the UK and Ireland.

https://pimbrook.ie

H&H Motors

With garages and car dealers closing throughout the country, they are looking at innovative ways to keep business coming in. For H&H Motors, we quickly helped them to build a ‘value my car form’ to the website allowing users to send in information and images of their vehicle and have it valued without having to leave the house. Check it out below:

https://www.handhmotors.ie/value-my-car/

This is just a selection of businesses we have helped to get urgent messages or work completed in the last week or two. If you are looking to add an alert, updates or even to add eCommerce to your website, please get in touch and we will aim to turn around any requests as soon as we possibly can.

Contacting us

Please reach out to us in the same channels as you normally would:

Technical Support – support@2cubed.ie

General Enquiries – by using our contact form or by emailing hello@2cubed.ie. You can also avail of the LiveChat service on our website.

From all of us at 2Cubed, we wish you and your families the very best throughout this period of uncertainty.

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Covid-19: Helping you to continue online business

Category: News

During these unprecedented times, almost all of us will be affected by the Coronavirus epidemic. Many businesses will no doubt suffer due to the fall in footfall and face to face dealings. At this time, your website can be a vital tool to use moving forward. We want to help you to build your online presence and utilise your website during this time to its maximum potential.

With this in mind, we want to outline the measures in place to allow us to continue supporting you in the best possible manner.

  • Remote Working – Given the Government directives on social distancing, we made the responsible decision to work from our homes as soon as possible and we continue to do so. Our team have experience with remote working (we have tested this a number of times in the past). We have a number of collaboration tools and practices in place to ensure your website project is managed securely and efficiently.
  • Tools – We work in an industry where personal and private information is transmitted to us. You can rest assured that anything you need to send will be done so in the most secure manner possible. Any tool we use to store information is fully incorporated with the most secure practices (such as 2FA).
  • Communication – Working remotely allows us to avail of the latest in technological communication software. This allows us to continue to follow our work processes in fine detail. We are holding daily video briefings to help with this.
  • Services – The services we provide to you are fully operational. Our servers are fully managed and this will continue as always. Maintenance will continue on these servers and on your website.

We are constantly evaluating the ongoing situation and will continue to on a daily basis. Any updates will be posted on our blog and social channels.

Contacting us

Please reach out to us in the same channels as you normally would:

Technical Support – support@2cubed.ie

General Enquiries – by using our contact form or by emailing hello@2cubed.ie. You can also avail of the LiveChat service on our website.

From all of us at 2Cubed, we wish you and your families the very best throughout this period of uncertainty.

Supporting you through Covid-19

Category: News

Coronavirus (Covid-19) poses many challenges to us all as a society. We want to assure all of our customers that we are operating as normal during this period of uncertainty. Our ability to support you remains unchanged.

Utilising your website

With footfall likely to drastically decrease over the coming weeks, now is the time to utilise your website to its maximum potential. Sales via traditional channels may be hit hard. Offering customers an online platform to purchase products or services gives you the option to grow your business during this period of uncertainty.

The level of service you receive from us will be as normal. Whether you require urgent updates or development to help your business or if you are just looking to get a message or update out via your website to communicate to your customer base, please contact us and we will do all we can to assist.

Contact us

2Cubed staff are fully equipped to work remotely, if required. The technology and cloud based services in place, allow us to operate normally.

We are here to help support you and your website. Please Contact 2Cubed with any questions you may have. We are on hand to support you.

You can also call us on 01 905 8114 or 051-440425, or email hello@2cubed.ie

The 2Cubed team.

If you or someone you know displays symptoms of Coronavirus, please follow the measures set out on the HSE website – https://www2.hse.ie/conditions/coronavirus/coronavirus.html

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Simplifying SEO – Link Building

Often times, the basics and fundamentals of SEO are overlooked as we focus on the more technical challenges that Search Engine Optimisation presents. Before diving in to the more complex SEO issues, we should focus on two of the absolute basic and key items – content & link building. For this post, we’ll take a look at link building and how to do it correctly.

Image credit to Diggity Marketing.

What is link building?

Link building is the action whereby another website contains a hyperlink back to your website. As simple as that sounds, a high-quality link building strategy requires a great deal of time and patience and is something that one cannot rest on. The value of link building remains hugely important for SEO in 2020 and will remain so for some time.

It’s important to note that – Google do not take any malicious or non-genuine link strategy lightly and your website will suffer drastically as a result. More on Google’s policy regarding link schemes and their guidelines can be found here.

How can I build good quality links?

Google’s Penguin update focused not just on the amount of links to a website but the quality and relevance of the links instead. Some years ago, black-hat techniques would see websites participating in link farming and so on with the sole purpose of increasing visibility and this was unfair to the user doing it the right way! This all changed back in 2011 with the release of Panda which as mentioned, focused on high quality links and reduced the the value of a link from a ‘thin’ website or a website purely in place to participate in black-hat strategies.

Building good links the right way involves effort. Reaching out to relevant partners and building trust and a relationship may present the opportunity to have a link placed on that partners website. This may be a guest blog post, a help guide or just a link on a ‘Partnership’ page as an example. The relevance of the link is also a big factor. Note that link exchanging is not a good practice and can lead to penalties. This is the idea of exchanging a link purely for the sake of doing so without any real relevance or benefit for both parties.

How to measure link building performance?

Many tools allow you to view the total number of backlinks to your website. Some of the Pro or paid tools such as Ahrefs, Moz Pro or SEM Rush will include a detailed ranking on these links and the probable authority of that link. This means you get an overview of these links and can tailor your outreach to similar sites or industries to build even further. Google Search Console is a fantastic tool and will also provide insight on these backlinks. Using the ‘acquisition’ – ‘referral’ option on Google Analytics shows you where exactly the traffic to your site originated.

To summarise, focusing on high quality and relevant link building strategies can have a massive payoff for your website and is something that should be at the forefront of SEO work.

To find out how we can help your SEO strategy, please Contact 2Cubed today!

You can also contact us on 01 905 8114 or 051-440425, email hello@2cubed.ie

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