The 2Cubed Blog

Google to call last orders on Universal Analytics in 2023. Are you ready?
Google has announced that on July 1st 2023 it will no longer process standard Universal Analytics. By October 1st 2023 Google Analytics 360 will be gone. Monitoring your website after that will mean Google Analytics 4 (GA4) will be the go-to option. What does Google’s Universal Analytics going away mean for your business? If you…
- 7 MINUTE READ
What Is The Digital Marketing Media Mix?
Digital transformation is here to stay. It involves many areas to get right to ensure your business can thrive online. The trifecta of any digital marketing strategy is made up of owned, paid and earned media. Each one plays an important role within establishing and maintaining a strong digital presence. Let’s take a look at…
- 6 MINUTE READ
The Top 5 WordPress Website Trends To Watch Out For In 2022
Every time the new year rings in, new trends in website design and development emerge. From modern minimalist design, fonts, and colours to cinema-style full screen homepage video banners and everything in between, the new year brings change. We have put together our top 5 WordPress website trends to watch out for in 2022.
- 3 MINUTE READ
Why Do Some of The World’s Top Performing Companies Use Web Progressive Apps?
Imagine if your website could function as an app but there was no need to download it from the app store. Think about the impact an app-like experience would have on your customers. How would it feel for users to seamlessly browse your products or services easily, quickly and have the personalisation of an app,…
- 5 MINUTE READ
The 2022 Online Shopping Opportunity Every Irish Retailer Needs To Know
With the global pandemic rocking to the very core how businesses operate. Those that are yet to take their shops online are set to miss out. Not only has the country began to open back up but in the aftermath of Brexit and the continual advancement of technology e-commerce is set to have a bumper year in 2022.
- 6 MINUTE READ
The Top 5 WordPress Website Trends To Watch Out For In 2022
Every time the new year rings in, new trends in website design and development emerge. From modern minimalist design, fonts, and colours to cinema-style full screen homepage video banners and everything in between, the new year brings change. We have put together our top 5 WordPress website trends to watch out for in 2022. WordPress…
- 3 MINUTE READ
LEO Trading Online Voucher – 2022 update
Financial assistance for businesses to build a presence and trade more online Up to €2,500 available or up to 50% of this coming from your business Businesses that have already received an online trading voucher previously are eligible to apply for a second voucher The LEO Trading Online Voucher scheme has been in place for…
- 2 MINUTE READ
eCommerce Websites Ireland
2Cubed offer bespoke designed, flexible, and user friendly eCommerce Websites for businesses across Ireland. Now more than ever, eCommerce is booming! It’s estimated that in 2020 the Irish eCommerce market was valued at $4 billion (source). Selling Online Selling your products or services online can be a daunting experience. 2Cubed are here to help you…
- 4 MINUTE READ
Free SEO Audit
Would you like a free SEO Audit for your site? Fill in the SEO Form or email content@2cubed.ie to get started! If you’re interested in building traffic and increasing leads and customers, you should consider an SEO audit followed by an SEO strategy. SEO Audits are a review focusing on discovering the strengths and weaknesses…
- 4 MINUTE READ
Core Web Vitals – Page Experience Ranking Update
As far back as 2012, when web technologies were far behind what they are now, it was estimated that just a 1 second delay could cost Amazon $1.6 billion in sales each year. Slow loading webpages can cause a host of problems including higher bounce rates and lower conversions and can have a negative effect…
- 1 MINUTE READ
eCommerce VAT Changes – July 2021
On 1st July 2021, new rules concerning VAT on eCommerce transactions in the EU come into effect. It’s important to understand how this may affect your business. The main purpose of this initiative is to simplify VAT obligations in relation to eCommerce activity. How will the 2021 eCommerce Vat changes affect me? If your business…
- 5 MINUTE READ
Website Security – Protect Your Website From Malware
The recent security breach of the HSE systems in Ireland highlights the chaos that can occur when such an event happens. This particular cyber attack has had a huge impact on a national health service and will take weeks or months to resolve at an enormous cost. On top of this, over 700GB of data…
- 3 MINUTE READ
Covid-19 Online Retail Scheme – May 2022 Update
The Department of Enterprise and Employment (DETE) has granted further authority to the Online Retails Scheme at Enterprise Ireland. This means grants are available for people who own a business in retail of up to a maximum of €64,000. The scheme has criteria to apply. Applicants must be based in the Republic of Ireland,…
- 5 MINUTE READ
Website Redesign or Website Reskin?
There comes a point for every website when they are faced with a crossroads. The website may have been around for awhile, it may have become outdated and stale or perhaps it simply just isn’t performing like it use to anymore. It’s at this point where you the website owner will have to make a…
- 5 MINUTE READ
7 Reasons Why You Should Hire 2Cubed
When choosing a website provider, there are many things to consider. For many people this will take them outside of their comfort zone and can be an entirely new experience and choosing a provider you can trust is essential to help ensure your web design project goes as smoothly as possible. Whether it’s website development,…
SEO Trends 2021
In 2021, you might be familiar with the concept of SEO. However, many website owners aren’t. In fact a large percentage have no idea how their site is crawled, indexed, ranking or performing in general at all. This can be a problem, particularly if you have made a substantial investment in your online presence. Free…
- 4 MINUTE READ
Website Maintenance Costs Ireland
Last year, there was a huge shift in the number of businesses either improving or building an online presence. The ongoing situation has also allowed website owners to analyse and review their websites in detail along with the hosting and website maintenance package that’s in place in most cases. Your website is the online face…
- 3 MINUTE READ
LEO Online Trading Voucher – 2021 update
Financial assistance for businesses to build a presence and trade more online Up to €2,500 available with just 50% of this coming from your business Businesses that have already received an online trading voucher previously are eligible to apply for a second voucher The LEO Trading Online Voucher scheme has been in place for a…
- 2 MINUTE READ
Strong Customer Authentication – PSD2 2020 Update
Lat year, we wrote a blog post covering the new requirements for Strong Customer Authentication (SCA). This post can be found here. Initially, the deadline for compliance was September 2019 but given the difficulties this caused, many central banks had agreed to an extension to allow providers extra time. The updated deadline in Europe is…
- 1 MINUTE READ
Ensure Cookies are Compliant – Deadline Passed
The date for the grace period has now passed. From October 5th, the Data Protection Commission can issue fines for non compliant use of cookie technology on websites. Following on from our previous blog post on this topic, we explained the ins and outs of the compliance measures required. You can view that post here…
- 2 MINUTE READ
Cookie Compliance – GDPR
We’ve heard so much over the past few years about GDPR and protection of personal data. In May 2018, the European GDPR regulation came into force and caused many businesses to re-evaluate how they process and store customer information. Cookie Compliance More recently in Ireland, the Data Protection Commission have undertaken audits of a number…
- 3 MINUTE READ
Making the Most of Online – eCommerce
Since the lockdown in March, many companies have had to re-evaluate how they do business. As a huge percentage of business shifted online overnight, action was required to keep many businesses afloat. At the time, we wrote about some measures our customers had taken to ensure business kept flowing – https://2cubed.ie/2020/04/covid-19-taking-advantage-of-your-website/. The initial rush to…
- 2 MINUTE READ
Innovative Front End Design – UX Design
What is UX Design? This can have many explanations. Simply put, UX (User Experience) Design is the focus placed with the end user at the forefront of the mind when developing a software product. Thinking about how a user will interact with the product and basing thoughts around this is fundamentally how it’s described in…
10 Pieces of Advice for Getting Better Search Results
We’d all love for our websites to rank as efficiently as possible with minimal effort; but unfortunately it just isn’t that simple. Our guide below should give some insight into what’s involved in getting your website ranking well. Review your current standing This is a big deal. Instead of blindly going full steam ahead with…
- 1 MINUTE READ
Why You Need A Website Maintenance Plan
You find out website has been hacked. Your customers cannot access important information or your users cannot purchase your goods or services. What do you do? Panic! You don’t have a website maintenance plan in place and don’t have a point of contact to help resolve the issue. This is just one of the many…