2cubed-GDPR

What The GDPR Means For Your Website

Category: Tips and Tricks
November 9, 2017

What is GDPR?

The General Data Protection Regulation (GDPR) is a series of principles designed to strengthen the protection of data for EU citizens and residents. Having been ratified in April 2016 it will be enforced by every EU state from the 25th of May 2018 onward and represents the single greatest advancement of EU data privacy in more than two decades.

While many of the legislative principles that make up the GDPR are similar to those found in the current Data Protection Act (DPA), there are a series of new measures and significant enhancements involved.

Introduced in order to protect individuals from potential future data breaches, the GDPR will allow individuals to wield far more control over the personal data companies retain about them and place significant emphasis on businesses ability to demonstrate data control and security.

Who will be affected by GDPR?

These changes will impact any company that collects their clients personal data whether it’s through a website, an app, email or any other means that results in personal data being retained in an internal database.

This means that many businesses will have to adjust their approach to data retention and transparency in order to ensure they don’t incur a non-compliance sanction of up to €20,000,000 or 4% of annual worldwide turnover.

Make sure you are GDPR compliant 

Data transparency between companies and individuals is a cornerstone of the GDPR. Companies will be required to inform individuals:

  • What personal data are being retained

  • How their personal data are being used

  • Who is using their data

  • How long their data will be stored for and,

  • Who to contact with regards to obtaining further information on the company’s data processing procedure

In conjunction with data transparency, data security is paramount to maintaining GDPR compliance. In order to ensure this, firms will be required to carry out an online review, answering the following questions:

  • Does our target market include EU citizens? (Check currency listings, etc.)

  • Does our website contain a comment section?

  • Does our website facilitate newsletter subscription?

  • Does our website gather and retain personal information or online identifiers such as IP addresses via analytics?

Following this, it will be beneficial to carry out a review of the personal data being collated and retained, under the following headings:

  • Why are these data being collated?

  • Why are these data being retained?

  • How long will these data being retained?

  • How secure are these data?

Over the course of these reviews, any potential weak points in a firm’s data protection protocol should become clear and allow the company to take the necessary steps to maximise data security and minimise their risk of GDPR non-compliance.

Suffice it to say, this is a highly simplified guide to GDPR compliance.  If you have any questions or concerns about the potential impacts of GDPR on your firm please contact 2 cubed here and our web development experts will be happy to help.

 

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Website Maintenance Tips & Tricks

Category: Tips and Tricks
October 5, 2017

Your website is often the first point of contact between your business and your clients. It impacts all stages of the customer journey from initial enquiry through to completing a purchase and potentially forming a long standing customer relationship.

In order to effectively reflect the fluidity of your brand position and business offering, your website must be maintained regularly. If potential customers visit your website only to find outdated information on services and products you no longer offer, you might find it’s about as useful as a brolly in a hurricane!

So, how do you ensure your website is maintained to the highest standard without it taking up your entire week?  

The best bet is to create a maintenance checklist and schedule each task into your calendar for completion. This way, you can ensure that your website remains regularly updated while minimising your maintenance time pressure.

The following are five of tasks that should be included in any maintenance calendar.

Review Your Website Analytics 

Analytics tools, such as Google Analytics, are your friends. They allow you to track how visitors find your website, which pages are particularly successful and which are not. Having a grasp of these figures is essential to the success of your website and overall online marketing strategy. They should be reviewed on a weekly basis to keep you fully informed and allow you to augment your content strategy to maximise success.

Fix Broken Links

When it comes to navigating a website there are few things more annoying than coming across a 404 error page. It’s thoroughly off putting as a potential customer and gives the impression of a lack of professionalism. That said, broken links can appear quite easily. If you forget to update a link after making even small changes to your website’s files, you could be left with a horrible assortment of 404 pages.  

The good news is that there is no shortage of tools at your disposal to help fix these issues. Google Search Console is a free to use service, provided by Google, that allows you to check for and fix indexing errors that lead to 404 errors. Alternatively the wordpress plugin ‘Broken Link Checker’ will continually scan every page on your website for broken links and email you if/when a new one appears.

Optimise Website Navigation

It is imperative that visitors to your site end up where you want them as quickly and as easily as possible. Navigating to your key pages and contact forms should require as few clicks as possible. If navigating through your website proves an arduous task, you’ll likely see your bounce rate fly right through the roof.  

Deliver Effective Relevant Content

Content is king. Not only does compelling content add pages to your website, it attracts visitors and allows you to position yourself as an authority in your area as well.

Keep your content posts relevant to the services you provide as well as the needs of potential customers and you will be on track to turning your website visitors into valuable customers. Not only that but, consistently posting relevant content will keep you in Google’s good books, making sure that your website ranks higher in search results. Set a schedule, brainstorm content ideas in advance and stick to it.

Assess Your Website Goals 

What is your website for? What metrics are you using to measure website success? Are you hitting your targets? Business and Online Marketing Goals are fluid, they don’t exist in a vacuum. Equipped with your latest analytics feedback, you should reassess your website goals on a regular basis. These goals should be written down and set for each quarter allowing you to measure successes and failings on an ongoing basis and implement adjustments where necessary.

Developing and following an intuitive website maintenance plan is a key step on the path to ensuring that your website remains professional, user-friendly and accessible to your current and potential customers.

If you’d like to improve your website, social media, brand identity, or want a Digital DNA assessment and overhaul, contact 2Cubed today!

 

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How to improve your Digital DNA

Category: Tips and Tricks
July 5, 2017

Every business in 2017 has its own unique Digital DNA. This encompasses every single aspect of your business identity online. Sure, you may have an amazing bricks-and-mortar business, but in the 21st century this needs to be accompanied by a thriving online presence.

Improving your Digital DNA can start with small tasks and gradually work its way into shaping your complete online presence. Your website and social media accounts should reflect your branding and users should have a streamlined experience going from one medium to another.

The simplest factor in refining your user’s online experience is to have a strong company logo that is used at every opportunity online and offline. Your logo should work with your brand identity to ensure that your colour scheme and feel is used everywhere. This gives you a professional identity online.

Having accounts on the various social network sites also forms part of your Digital DNA. Facebook, LinkedIn, and Twitter have been traditionally the most popular, but more and more enterprising companies are using Instagram and Snapchat to promote their products and services. Setting up social media accounts is usually a straightforward process, but keep in mind that your personal accounts and business accounts usually should be separate. Nobody wants to see 100s of photos of your cat – unless you’re a business selling products for our feline friends!

A strong website and regular blog updates are crucial to your Digital DNA. People will look to Google when searching online and your website is often the first time a potential customer is introduced to your company. Therefore your website needs to be professional, user-friendly, and accessible – this is especially true if you are selling goods or services through an eCommerce website or a mobile application.

If you’d like to improve your website, social media, brand identity, or want a Digital DNA assessment and overhaul, contact 2Cubed today!

Bespoke Web Designs from 2Cubed

Category: Projects
June 9, 2017

Summer is finally here! Well, it was for a few days at the start of June where we all had an ice cream and thought “how amazing would Ireland be if it was sunny all the time?” The rain came back a couple of days later – we should have known it wasn’t to last! So we decided to bring the laptops back inside and design and develop some bespoke websites!

Despite the distraction of the sunshine, we have launched a lot of beautiful new bespoke websites in the past couple of months. These websites involved a lot of custom coding for special features unique to the companies involved.

The Gift & Art Gallery

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We recently launched the new website for The Gift & Art Gallery, Dundalk, Co. Louth. Michelle wanted a clean, easy-to-use website to help promote her product range and also sell her products online. The Gift & Art Gallery has a huge following on Facebook, but needed a web presence and online shop to help you find the perfect gift!

Killowen

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Killowen Farm is one of our favourite Wexford businesses – mainly because we love their delicious natural yoghurts. They worked with 2Cubed redesigning their existing website and giving it an upgrade – making it much more user-friendly, slicker, and helping fit in with their beautiful branding.

IMCA

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The IMCA are the Institute of Management Consultants and Advisers in Ireland and needed a website to cater for the needs of their members. Their new website has many private sections and areas filled with resources that are only accessible to members – and you can even sign up and become a member through the website if you’re not already involved!

Contact us today to find out how you can upgrade your website or discuss website maintenance options with us.

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Website Maintenance Ireland

Category: Projects
May 4, 2017

2Cubed provides website maintenance and website management for 100s of companies across Ireland, from large businesses in Dublin to smaller, regional companies in rural areas. Whatever the size or scale of company, we can manage and maintain your website, keeping it updated and secure, leaving you to get on with the day-to-day running of your business.

To make things easier for people to outsource their website management to us, we launched our new sister site Website Maintenance which allows new customers to come on board and select the website maintenance package that is suitable for their needs.

2Cubed can help fix your website after it has been hacked, update and secure it with latest patches, install security and SSL certificates, provide web hosting, and set up or migrate email.

For help with your website maintenance and website management needs, contact 2Cubed today!

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Lovin Dublin & Lovin Group

Category: Projects
April 28, 2017

2Cubed is delighted to be working with the Lovin Group, looking after their range of websites including Lovin Dublin, Lovin Manchester, Lovin Dubai, and much more.

Since 2011, The Lovin Media Group has been publishing stories that captivate millions of people around the world.  They are one of the fastest-growing media companies on the planet with more than 100 million pieces of content viewed per month on our 33 channels across two continents.

The Lovin Group is one of the most exciting companies in Ireland, and we are enjoying working alongside them to present their fresh and unique content to visitors not just in Ireland, but across the world.

School Websites & Educational Website Design

Category: Projects
March 13, 2017

Every single business in Ireland wants their website to present the most professional version of themselves to their customers. Companies want to showcase their services and products. Schools and educational services are no different. They want to look professional to display their school in the best possible light.

At 2Cubed, we can design and develop school and educational websites for your establishment, whether it is a nursery or creche, a primary or secondary school, or even a business offering specialist courses and training.

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We have developed solutions for eLearning and Online Training Courses, which allow users to book places on courses, as well as study and access modules via websites. Among the training websites we have worked on include Advanced AestheticsAllied Training, Barrow TrainingGainfort Academy, and Right Response.

Contact 2Cubed to discuss how you can redesign an existing educational website or build a new school website today.

Shopify eCommerce Design

Category: Projects
February 16, 2017

Many businesses choose to use Shopify as their eCommerce platform when selling products online. Shopify can work wonderfully for shops who wish to take the hassle out of their online presence, and are looking for something that is easy-to-use and customer-friendly.

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Simple Shopify websites can look very templated, and therefore often do not reflect a company’s brand identity. However, at 2Cubed, we can create a beautiful bespoke Shopify website that looks and feels like an extension of your offline businesses.

2Cubed offer integration with Shopify, custom Shopify websites, and even can redesign existing Shopify websites to give them a brand new website design for 2017.

We work with companies in Dublin, Wexford, and throughout Ireland to help them create, integrate, and develop bespoke Shopify websites.

Contact 2Cubed today to discuss designing and developing a new or existing Shopify website.

Magento 2 & eCommerce Website Design

Category: Projects
February 10, 2017

For many businesses, a simple eCommerce website will not cater for all their requirements. They need more than just a simple shop, and require specific shipping, order tracking, logistics, and fulfilment needs. They might need to use multiple currencies, or multiple languages; they may have different product needs for different locations e.g. some products may be restricted in certain countries. They may need to link their online shop with their EPOS or stock management systems.

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When building eCommerce websites, 2Cubed often design and develop bespoke Magento 2 websites with specific database implementation to meet your business’s exact needs. We can custom-build a website to match your company’s requirements. No two companies are exactly the same. We know your business is unique, and we can build a unique eCommerce website that is exactly what you need.

We have vast experience designing and developing Magento and Magento 2 websites, and know exactly how to deliver a beautiful bespoke eCommerce website that performs exactly how both you and your customers expect it to.

Contact 2Cubed today to start a conversation about the future of your company.

Website Design January 2017

Category: Projects
February 2, 2017

So many people were glad to say goodbye to 2016 and hello to 2017, and we at 2Cubed were also pleased to see a new year roll around. Our 2016 was a fantastic one, with many wonderful websites going live, and 2017 has continued that trend with a number of exciting projects already released into the wild!

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Acorn Property Preservation damp and timber specialists are Certified Surveyors in Remedial Treatment (CSRT) providing you with professional in-dept building surveys for woodworm and associated products, dry rot and wet rot, condensation and mould growth, rising damp and damp proofing. We designed and developed a new eCommerce website for Acorn to help them promote and sell their waterproofing, condensation, and timber treatment products online.

Hyland’s Nursery are producers of quality hedging and trees for over 20 years, operating from their nursery in Oulart, Gorey, Co. Wexford. Hyland’s Nursery are producers and suppliers of Laurel, Griselinia, Escallonia, Bay Laurel, Portuguese Laurel and Holly Evergreen Hedging
as well as Beech, Hornbeam, Dogwood, and Willow Deciduous Hedging. They also produce a range of Evergreen and Deciduous Trees. Their new website showcases all their hedging and trees with full product info and prices.

Pawfection Dog Training & Behaviour is where you will find Canine Behaviour and Training Consultant Kevin Geraghty, who offers classes on workshops to dog owners for helping with their pet’s behaviour or temperament. Kevin runs regular classes in Dublin for puppies and older dogs, as well as individual and one-to-one sessions. Check out his brand new website which includes a booking section to allow you to reserve places on his courses.