User Experience & User Interface Design – UI/UX


User Experience

A positive user experience is not just expected by people nowadays, it’s demanded and to say that the potential success of your business depends on it is not an understatement. It doesn’t matter how good your product or service is if your user experience is poor.

2Cubed understands that it’s vital that your business delivers a positive experience for your users and to make sure the user experience you deliver is a positive one we have an extensive checklist that we measure your website by.

UX Design graphic
So what makes a good user experience you might wonder?

Excellent User Experience

At its core, a good user experience is simply how the user who visits your site ends up feeling about every interaction they had with your site when using it. Your goal is to make sure your user has a positive experience and that they were happy with the interactions they had. This will encourage them to visit again.

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Expert Guidance

User Experience Optimisation

There are many ways you can make sure you are delivering the optimal user experience such as first of all making sure that the user is actually able to do whatever it is they set out to do when they enter your website. If they want to buy a product or access some information on a particular topic their path should be clear and concise, there should be no obstacles in their way. If a user has to think too much about where they need to go to navigate their way through your site to find what they need, the User Experience is lacking.

Beautiful bespoke web design

UX Design

So you have your site designed in such a way that you think it will deliver a positive easy to use user experience, job done right? Wrong! That’s only half the battle, according to Adobe, if your web user experience is not optimised, 80% will search for another site to complete their task. At 2Cubed we provide beautiful Bespoke Web Designs that provide a unique website to each and every customer, we never use a template so we can ensure each design is unique to the individual.

We have our very own in-house, award winning Graphic Designer. Our designer’s creative intuition and ability to conceptualise abstract concepts are central to our design capabilities, and central to ensuring your website has the ultimate UX Design. Our websites are designed in the best possible way in order to provide your users with the ultimate experience.

Other questions to ask yourself

Does my site take a long time to load?

The loading times need to be reasonable and fast otherwise customers will get annoyed, and an annoyed customer is not spending money.

If your site has an ecommerce element is the journey between discovering the product and purchasing it quick and efficient?

Again if this takes too long or becomes convoluted and unnecessarily complicated then you will needlessly lose potential customers on the way.

Are site users engaging with your content?

Do your blogs have an interactive comment section to encourage engagement which google will see and rank your site higher for. These things all compliment each other when it comes to providing a strong user experience.

Freaquently Asked Questions
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