User Experience & User Interface Design – UI/UX

A positive user experience is not just expected by people nowadays, it’s demanded and to say that the potential success of your business depends on it is not an understatement. It doesn’t matter how good your product or service is if your user experience is poor.

2Cubed understands that it’s vital that your business delivers a positive experience for your users and to make sure the user experience you deliver is a positive one we have an extensive checklist that we measure your website by.

User interface (UI) design is an integral part of web design. It is the bridge between the user and the website. It allows users to interact with a website in a meaningful way and helps them navigate it easily.

UI design is important because it makes sure that web designers are creating websites that are both functional and aesthetically pleasing. It also helps create a positive user experience by making sure that all the elements on a page are easy to use, understand, and navigate. Additionally, User Interface design ensures that websites look good on any device or browser, regardless of its size or resolution. This includes monitors, phones and tablets.

There are many ways you can make sure you are delivering the optimal user experience such as first of all making sure that the user is actually able to do whatever it is they set out to do when they enter your website. If they want to buy a product or access some information on a particular topic their path should be clear and concise, there should be no obstacles in their way. If a user has to think too much about where they need to go to navigate their way through your site to find what they need, the User Experience is lacking.

So you have your site designed in such a way that you think it will deliver a positive easy to use user experience, job done right? Wrong! That’s only half the battle, according to Adobe, if your web user experience is not optimised, 80% will search for another site to complete their task. At 2Cubed we provide beautiful Bespoke Web Designs that provide a unique website to each and every customer, we never use a template so we can ensure each design is unique to the individual.

We have our very own in-house, award winning Graphic Designer. Our designer’s creative intuition and ability to conceptualise abstract concepts are central to our design capabilities, and central to ensuring your website has the ultimate UX Design. Our websites are designed in the best possible way in order to provide your users with the ultimate experience.