Advertising Standards Authority Website Design & Development
Advertising Standards Authority partnered with 2Cubed to design and develop a modern, accessible website that reflects their role as Ireland’s independent self-regulatory body for advertising.
For over 40 years, the Advertising Standards Authority has worked to promote the highest standards in marketing communications, protecting consumers through clear, honest, and responsible advertising across all media.
The new website was designed to communicate authority, transparency, and trust while making key information easily accessible to the public, advertisers, and industry stakeholders.
Client Brief
The Advertising Standards Authority required a modern website that aligned with their established brand identity while improving accessibility, usability, and information discovery.
Key requirements included:
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A professional, authoritative design reflecting independence and credibility
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Clear communication of the Authority’s role and regulatory processes
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Easy public access to rulings, guidance, and complaint outcomes
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A structured, searchable system for browsing complaint decisions
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A flexible CMS to support regular updates and content management
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Strong performance, accessibility, and SEO foundations
The brief focused on transparency, clarity, and long-term usability for a wide range of audiences.
Solution
2Cubed delivered a bespoke WordPress website designed around accessibility, structure, and ease of use.
The visual design draws directly from the Authority’s brand guidelines, resulting in a clean, professional interface that prioritises readability and intuitive navigation. Content was carefully structured to ensure users can quickly find key information, whether they are members of the public, advertisers, or media professionals.
A core feature of the project was the development of a custom complaints bulletin. This bespoke functionality allows users to browse, filter, and search complaint outcomes, significantly improving transparency and access to regulatory decisions.
The site was built to be fully responsive, secure, and easy for the internal team to manage independently.
Key elements of the solution included:
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Bespoke UX & UI website design
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WordPress website development
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Custom-built complaints bulletin with filtering and search
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Fully responsive, accessibility-focused build
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Technical SEO including structured metadata and clean URLs
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Performance optimisation and secure hosting setup
The result is a modern, authoritative digital platform that supports the Advertising Standards Authority’s mission and enhances public engagement with the regulatory process.