Organic SEO

Organic SEO is a method that is used to obtain a high ranking on a search engine results page (SERP) in unpaid, algorithm-driven results on a search engine. Organic SEO would be seen as a more natural approach as opposed to paid advertising, paid promotion etc..

Methods such as employing efficient use of keywords, backlinking and writing high-quality content on your site can all go a long way towards improving a site’s ranking on the SERP. When sites use organic SEO effectively and efficiently they will grow, expand and develop over time in response to their user’s ever changing needs and desires.

While paid advertising does of course garner results, a smart business must never forget to invest in their organic results. These results will sustain you during those times when you cannot put more money into your paid budgets. It’s important to not be purely reliant on traffic from paid sources. Organic traffic is a completely different type of traffic from what you’ll receive from any paid or social channels, it’s seen as more legitimate to the Searcher, when on the SERP people tend to skip over the paid results that are clearly labeled with “ad” and go for the first natural result. Why? Because in their mind, it is more likely to offer the value they are looking for. In an ideal world, you would employ both paid and natural SEO techniques. This way, you can get the benefit of immediate results while building up a strong foundation for the future.

Your organic SEO techniques will help you to gain your readers trust while building your brand, resulting in loyal customers for years to come. Organic SEO can be achieved through a number of different methods such as:

  • Optimizing the Web page with relevant content
  • Spreading links pointing to the content
  • Incorporating meta tags and other types of tag attributes

Organic SEO methods mainly rely on the relevancy of the content they offer. Some of the benefits of organic SEO include:

  • Generates more clicks as the organically optimized sites offer relevant content related to the keywords searched
  • Again, due to the content relevancy, the search engine results will last longer.
  • Builds greater trust among the users
  • Very cost-effective when compared to paid listings

Organic SEO is a very important element of the SEO process, to ignore it would be foolish and a waste of a lot of potential possible traffic that could be gained relatively for free and easily. At 2Cubed we have the expertise to utilize Organic SEO and strengthen your business. Our web copywriter will create unique web content to help your website outperform your competitors. We can also help you edit and refine existing content so that it not only reads better,but also that it has the maximum impact on search rankings.

If you would like your business to benefit from utilizing Organic SEO, please contact 2Cubed for more details. You can call us on 01-9058114 or 051-440425, Email: hello@2cubed.ie, or else get in touch using the live chat on our website!