Geith

Geith – www.geith.com

2Cubed recently partnered with Geith, an internationally recognised leader in excavator attachments and construction equipment, to deliver a fully reimagined digital platform that matches their global presence, engineering excellence, and 60+ years of innovation.

With manufacturing operations spanning the US, Europe, and Asia, and a strong reputation for design and durability, Geith required a high-performance website capable of serving distributors, contractors, and equipment buyers around the world.

Project Goals

• Reinforce Geith’s position as a market leader in construction equipment with a sleek, robust, and professional design.

• Improve site performance and product discoverability across international markets.

• Introduce modern features such as interactive product views and on-site translation management to serve a multilingual user base.

• Deliver a scalable and secure CMS that empowers internal teams to manage products, content, and localisation independently.

Key Features & Services Delivered

🔧 Website Design & Development

• Custom-designed website that reflects the industrial strength, precision, and reliability associated with the Geith brand.
• Developed on WordPress and Elementor Pro, offering flexibility and modular control across global content sections.
• Structured navigation to easily access product specs, documentation, and distributor information.
• ⚡ Performance Optimisation
• Architecture and codebase fully optimised for fast load times, responsive performance, and Core Web Vitals compliance.
• Lazy loading, compressed assets, caching layers, and CDN integration to support international traffic with speed and stability.

360° Product Views

• Integration of interactive 360° product imagery to allow users to explore attachments in full detail, enhancing engagement and product understanding.

• Custom product pages with downloadable tech sheets, compatible models, and enquiry features.

Multilingual Functionality

• Built-in on-site translation management system to serve Geith’s international audience with seamless language switching.

• Language selector built directly into the UI, allowing for easy expansion into additional markets without disrupting UX or design.

SEO & Global Search Visibility

• Full technical SEO setup including metadata, schema, optimised URLs, and multilingual sitemaps.

• Structured product content to support ranking for long-tail and industry-specific search queries.

Ongoing Maintenance & Support

• Secure hosting via Kinsta for scalable international performance.

• Monthly updates and monitoring via ManageWP, with proactive issue resolution and feature rollouts.

The Result

The new Geith.com is a robust, scalable, and visually impactful website that showcases the brand’s extensive product catalogue, engineering pedigree, and global presence. By combining high-end visuals with functional depth—including multilingual support and interactive product features—2Cubed helped Geith create a digital experience as strong and innovative as their machinery.

This project is a prime example of how 2Cubed supports global B2B and industrial clients with future-ready, performance-led web solutions.