Gift House

Gift House – High-Volume WooCommerce Development with API Integration

Sector: Retail / Gifting / eCommerce
Platform: WordPress & WooCommerce
Services: Website Development, API Integration, eCommerce Optimisation, Ongoing Support
Website: gifthouse.ie

Gift House is a growing Irish retailer offering a wide range of curated gifts and gift cards for all occasions. From birthdays and anniversaries to seasonal events and special milestones, Gift House makes thoughtful gifting easy and accessible for every customer. As the brand scaled its product offering and operations, it required a robust, high-performance eCommerce platform capable of handling thousands of products and real-time external integrations.

2Cubed was selected to deliver a large-scale custom WooCommerce build with advanced API integrations, performance tuning, and a seamless user journey—all optimised for high-volume sales and ongoing scalability.

Project Objectives

• Design and develop a scalable WooCommerce website to support large product volumes
• Integrate with external APIs for real-time data and automation
• Optimise the checkout experience to drive conversions and reduce cart abandonment
• Ensure the platform can handle seasonal traffic spikes and promotions
• Build a secure, maintainable, and easily managed backend for daily operations
• Reflect the fun, approachable, and vibrant brand identity throughout the site

Our Work

Custom WooCommerce Development

The core of this project centred around a high-volume WooCommerce implementation. Gift House required a flexible system to accommodate multiple product types, custom attributes, gift card options, and complex stock management. We engineered a fast, responsive frontend with a modular backend built for ease of content and inventory control.

API Integration

We developed and integrated key APIs to streamline operations. These included external product feeds, stock level synchronisation, and payment gateway enhancements. Our API work ensures automated data handling between the website and third-party systems—saving time and reducing manual errors for the Gift House team.

eCommerce UX and Checkout Optimisation

We mapped out a streamlined product discovery and purchase journey tailored to the gifting experience. This included layered product filters, wishlist functionality, gifting options at checkout, and upsell placements. The checkout process was customised to improve usability, reduce friction, and ensure high conversion rates—especially during peak seasons like Christmas.

Performance and Scalability

Built on a scalable WordPress hosting environment, the site is optimised for speed, security, and high traffic volume. Key performance enhancements include asset minification, caching strategies, lazy loading, and database optimisation. The infrastructure is designed to scale as the business continues to grow.

Ongoing Support and Maintenance

2Cubed continues to support Gift House with proactive maintenance, performance monitoring, plugin updates, and technical support. This ensures that the site remains secure, fast, and compliant with the latest web standards at all times.

The Result

The new Gift House website delivers a fast, seamless and intuitive shopping experience backed by powerful WooCommerce functionality and real-time API integration. The platform is built to grow with the business—handling thousands of products, peak traffic periods, and ongoing promotional campaigns with ease.

Whether a customer is shopping for a personalised birthday present, a last-minute Christmas gift, or a curated gift card bundle, Gift House now delivers a reliable, conversion-driven online experience that reflects its fun and customer-focused brand.

Planning a high-volume WooCommerce store or API-driven web project?

2Cubed designs and develops secure, scalable, and fully integrated eCommerce platforms tailored to your business goals. Get in touch with our team to discuss how we can bring your next project to life.