Irish Universities Association

Irish Universities Association – www.iua.ie

2Cubed is proud to be the trusted digital partner of the Irish Universities Association (IUA), the representative body for Ireland’s leading universities. The IUA plays a vital role in shaping higher education policy and strategy at national and European levels—so their online presence must reflect the credibility, clarity, and professionalism expected of such an influential institution.

We were commissioned to carry out key website development and technical support tasks that would modernise the IUA’s online platform while ensuring its long-term reliability and accessibility.

Our Ongoing Partnership

We provide continuous maintenance and development support for the IUA website, acting as an extension of their digital team. Our work includes:

Website Development & Feature Expansion

• Enhancement of existing functionality across the site.

• Development of new features to support IUA’s strategic communications and policy publications.

• Custom post types and page templates to ensure content is easy to manage and present clearly.

• Improved site architecture and internal linking to support user journeys and content discoverability.

Technical SEO & Performance Optimisation

• On-page SEO enhancements including meta-data structuring, alt-tag audits, and schema implementation.

• Core Web Vitals performance improvements (speed, responsiveness, interactivity).

• Ongoing monitoring via Google Search Console to ensure optimal search visibility.

• Accessibility enhancements to align with WCAG 2.1 standards and the EU Accessibility Directive 2025.

Proactive Maintenance & Support

• Managed WordPress hosting environment (via Kinsta) with daily backups and server monitoring.

• Regular plugin, theme, and core updates managed through ManageWP with pre-update testing protocols.

• Prompt issue resolution and technical assistance through our 24-hour maintenance ticket pool.

• Quarterly reviews and collaborative planning for upcoming content updates and functional improvements.

The Result

The IUA website is now a stable, secure, and scalable digital platform that empowers the organisation to communicate clearly with its key stakeholders—including government bodies, education partners, and the general public. Thanks to our proactive support model and development roadmap, the site remains robust and responsive to evolving organisational needs.