Martin Wright Agri

Case Study: Martin Wright Agri – Website Design & Development

Overview

We’re proud to have partnered with Martin Wright Agri, one of Ireland’s most trusted names in farm machinery, to deliver a complete website redesign and redevelopment that reflects over 30 years of industry excellence. Based in the heart of Ireland, Martin and his family have built a legacy around honesty, reliability, and a genuine passion for agriculture — and our goal was to create a digital presence that embodies those same values.

Project Goals

The primary objectives of the new website were to:

• Modernise the online presence of Martin Wright Agri.
• Provide a clean, intuitive user experience for both new and returning customers.
• Showcase their wide range of agricultural machinery and services in a clear, organised format.
• Enhance visibility through on-page SEO to increase local and national search rankings.

Our Approach

1. Custom Website Design

Our design team created a clean, professional, and mobile-responsive layout that feels both modern and trustworthy — aligning closely with the brand’s identity. We incorporated a strong visual focus on high-quality machinery imagery and clear calls to action to drive enquiries and engagement.

2. Full Website Development

The website was built using a lightweight, fast-loading CMS platform tailored for ease of management. We implemented custom post types to allow the Martin Wright Agri team to easily update listings for farm machinery, special offers, and company news — without requiring technical expertise.

Key features include:

• Dynamic product listings with filtering and categorisation.
• Responsive design for seamless viewing across desktop, tablet, and mobile.
• Contact forms and quick enquiry features to encourage conversions.
• Integration with maps and directions for in-person visits.

3. On-Page SEO Optimisation

From launch, we ensured the website was fully optimised for search engines with:

• Keyword-rich metadata and headings targeting relevant agricultural terms.
• Clean, semantic HTML structure and image optimisation.
• Local SEO enhancements to strengthen presence in county-specific searches.

Results

• Improved engagement: Site visitors now spend more time on the site thanks to a streamlined layout and intuitive navigation.
• Better visibility: The site ranks higher for key agricultural search terms in Ireland, helping attract a broader customer base.
• Positive customer feedback: Regular users and new customers have praised the site’s ease of use and professional appearance.

Services Delivered

•  Custom Website Design
•  Full Website Development
•  Mobile Responsiveness
•  On-Page SEO Optimisation
•  Content Structuring & Upload
•  CMS Training & Handover