Pacdog

2Cubed was delighted to work with PACDOG, a long‑established and trusted provider of pet containment, training, and safety systems. With over 35 years of experience, PACDOG has helped thousands of pet owners improve safety, freedom, and quality of life for their dogs and cats through humane, reliable training and containment solutions.

The objective of this project was to redesign and redevelop the PACDOG website while migrating their full eCommerce operation to WordPress and WooCommerce. The new platform needed to support a large product catalogue, retain historical customer and order data, and provide a modern, user‑friendly shopping experience that reflects PACDOG’s reputation for quality and expertise.

Project Objectives

• Redesign and modernise the PACDOG website with a clear, trustworthy, and pet‑focused aesthetic.
• Migrate products, customers, and historical orders from the existing platform to WooCommerce.
• Deliver a fully functional eCommerce solution optimised for usability and conversions.
• Improve site structure, navigation, and content clarity across key product categories.
• Implement SEO best practices to support long‑term organic growth.

Services Delivered

eCommerce Website Design

• Clean, approachable website design focused on trust, clarity, and ease of use.
• Clear presentation of PACDOG’s core product ranges, including:
  • Pet Fences
  • Bark Collars
  • Remote Training Systems
  • Dog Trackers and Cameras
• Strong calls to action to help users quickly find the right solution for their pet.

WordPress & WooCommerce Development

• Custom WordPress and WooCommerce build tailored to PACDOG’s product range and business requirements.
• Full migration of:
  • Products
  • Customer accounts
  • Historical order data
• Structured product pages with clear specifications, imagery, and supporting information.
• Fully responsive design for desktop, tablet, and mobile devices.

SEO & Performance Optimisation

• SEO-friendly site architecture with optimised URLs, headings, and metadata.
• Improved internal linking between product categories, guides, and informational content.
• Performance and speed optimisations to enhance user experience and search visibility.

Content Structure & User Experience

• Clear navigation to help customers quickly identify the right product for their dog.
• Educational content to support informed purchasing decisions.
• Helpful features including:
• Dog collar size guides
• Clear product filtering
• Supporting informational pages

The Result

The new PACDOG website delivers a modern, scalable eCommerce platform that supports both customers and internal teams. It successfully preserves valuable historical data while providing a significantly improved shopping experience, clearer product discovery, and a strong foundation for future growth.

2Cubed is proud to support PACDOG with a robust WordPress and WooCommerce solution that reflects their decades of expertise and continued commitment to pet safety, freedom, and control.

If you’re planning an eCommerce redesign, platform migration, or SEO‑focused website upgrade, get in touch with 2Cubed to see how we can help.