Prime Awards

Prime Awards – Full Rebrand & Bespoke eCommerce Website Development

Sector: Awards & Recognition | Platform: WordPress & WooCommerce | Services: Design, Development, Rebrand, SEO, Maintenance

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We were proud to partner with Prime Awards—formerly operating as MMI—to deliver a full rebrand and digital transformation that brought together three distinct brands under one powerful, elegant online presence. The new PrimeAwards.ie showcases their extensive range of premium corporate awards, trophies, and bespoke recognition products, all through a modern, user-first experience.

This project was not just a website redesign—it was a complete strategic overhaul designed to elevate the brand, streamline operations, and create a scalable eCommerce platform fit for future growth.

Our Role in the Project

Full Website Redesign & UX-Led Rebrand

We led the visual and structural transformation from MMI to Prime Awards—delivering a new name, brand identity, and complete website design system. This included bespoke wireframes, mock-ups, and a polished front-end that reflects the prestige of their product line while ensuring a seamless, intuitive customer journey.

Custom eCommerce Website Development

The new site was built on a custom WooCommerce framework, tailored specifically to handle Prime Awards’ extensive and configurable product range. From product filtering and dynamic pricing to custom enquiry options and an intuitive checkout process, the platform delivers both flexibility and performance.

Bespoke Product Functionality

Given the complexity of Prime Awards’ offering—including personalisation, engraving, and corporate branding—we developed custom product logic that bridges traditional eCommerce with enquiry-based services. Customers can browse, customise, and submit detailed enquiries—all within a single streamlined flow.

Multi-Brand Consolidation & Site Architecture

We strategically merged three separate brands into one unified digital hub, creating a logical and user-friendly architecture. The result is a clean, consistent design system that supports category-specific branding while maintaining overall cohesion—enhancing cross-sell opportunities and simplifying content management.

SEO Migration & Optimisation

With a complete rebrand and domain change, SEO integrity was a top priority. We implemented a robust migration plan—covering 301 redirects, meta data audits, content optimisation, and keyword mapping—to preserve search equity and build new ranking opportunities. The new site was launched without any drop in visibility and is now primed for long-term growth.

Content Consultation & Copy Refinement

We provided strategic content input throughout the project—refining navigation, call-to-actions, product titles, and category structure to ensure clarity, brand consistency, and SEO effectiveness. All copy was reviewed through the lens of both UX and performance.

Hosting & Performance Optimisation

The website is hosted on a high-performance managed WordPress environment with CDN and caching in place. It’s fully optimised for speed, security, and scalability—meeting the latest Core Web Vitals benchmarks and delivering a fast, frictionless experience across all devices.

The Result

The new PrimeAwards.ie is a high-performing, visually striking website that reflects the brand’s values of quality, innovation, and customer focus. It provides a seamless blend of eCommerce functionality and lead generation—perfectly tailored for their niche. The site not only looks stunning but is built to grow alongside their business and evolving product lines.

Looking to rebrand or streamline your multi-brand business online?

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