The Edge Gym

The Edge Gym – Website Redesign & Booking System Integration

Sector: Health & Fitness
Platform: WordPress
Services: Website Design, Custom Development, Class Booking Integration, SEO, Maintenance
Website: theedgegym.ie

The Edge is a high-performance gym and personal training centre with locations in Clontarf and Dublin 15. Known for results-driven training, they work with athletes, professionals, and anyone seeking expert coaching and tailored fitness solutions. As their community grew, they needed a website that matched their energy and professionalism—while making it easier for clients to access services like class schedules, bookings, and consultations.

2Cubed was chosen to redesign and develop a modern website that strengthens The Edge’s brand and delivers a seamless digital experience for new and returning clients.

Project Objectives

• Redesign the site with a bold, fitness-focused identity

• Showcase services at both Clontarf and Dublin 15 locations

• Simplify bookings for classes and consultations

• Support mobile-first browsing and SEO growth

• Give staff full control over content and schedules

• Maintain strong performance, speed, and security

Our Work

Website Design with a Performance Edge
We delivered a clean, bold, and motivational design aimed at The Edge’s core audience: driven individuals and busy professionals. Clear calls to action guide visitors to personal training, small group classes, nutrition support, and transformation programmes. The design reflects not only the gyms but also the people-first ethos behind the brand.

Custom WordPress Development
The site is built on WordPress, giving the team full flexibility to update content. Pages are structured to help users quickly find services by location or by goal.

Booking System Integration
We integrated their third-party booking system to create a smooth user journey. Clients can check availability, reserve classes, and manage appointments directly on desktop or mobile.

Location-Based Navigation
We introduced location-specific menus for Clontarf and Dublin 15. This ensures users see services, trainers, and schedules relevant to their nearest gym—while also boosting local SEO visibility.

SEO & Content Optimisation
The site is optimised with structured metadata, schema markup, fast load speeds, and a mobile-first approach. Blog and advice templates make it easy to share insights and attract organic traffic.

Ongoing Support
Through our maintenance service, we continue to provide updates, backups, performance checks, and security monitoring, keeping the site fast, safe, and reliable.

The Result

The new theedgegym.ie delivers a clear, engaging, and conversion-focused experience for both members and new leads. With strong visuals, streamlined booking, and tailored content for both locations, the site reflects the professionalism of The Edge brand—helping to drive memberships, bookings, and long-term client relationships.

Thinking about upgrading your gym or fitness website?
2Cubed designs and develops performance-driven WordPress websites for gyms, wellness studios, and coaching businesses across Ireland. Let’s create a site that works as hard as you do.