The Edge Gym

The Edge Gym – Website Redesign & Booking System Integration

Sector: Health & Fitness
Platform: WordPress
Services: Website Design, Custom Development, Class Booking Integration, SEO, Maintenance
Website: theedgegym.ie

The Edge is a high-performance gym and personal training centre with locations in Clontarf and Dublin 15. Renowned for results-driven training, they work with athletes, professionals, and anyone committed to achieving their fitness goals through expert coaching and personalised programmes.

As their community expanded, The Edge required a website that captured their dynamic energy, reflected their premium brand, and simplified access to key services such as class schedules, bookings, and consultations.

2Cubed was selected to design and develop a modern, performance-focused website that delivers a seamless digital experience for both new and returning clients.

Project Objectives

• Redesign the site with a bold, fitness-focused visual identity

• Highlight services across both Clontarf and Dublin 15 locations

• Streamline the booking process for classes and consultations

• Optimise for mobile users and SEO performance

• Give staff full control over content and schedules

• Maintain exceptional speed, security, and reliability

Our Work

Website Design with a Performance Edge

We created a clean, bold, and motivational design that speaks directly to The Edge’s core audience — driven individuals and busy professionals. Clear calls to action guide visitors towards personal training, small group classes, nutrition support, and transformation programmes. The design reflects both the physical environment of the gyms and the people-first ethos that defines the brand.

Custom WordPress Development

The site was developed on WordPress, giving the team complete flexibility to manage and update content. Each page is structured to help users quickly discover services based on their goals or preferred location.

Booking System Integration

A third-party booking system was seamlessly integrated to deliver a smooth user experience. Clients can easily view class schedules, check availability, and reserve sessions on both desktop and mobile devices.

Location-Based Navigation

We introduced location-specific navigation for Clontarf and Dublin 15, allowing users to see trainers, timetables, and services relevant to their local gym. This not only improves usability but also strengthens local SEO visibility.

SEO & Content Optimisation

The website is fully optimised for performance and visibility, with structured metadata, schema markup, and lightning-fast load times. Mobile-first development and optimised blog templates ensure ongoing SEO growth and easy content updates.

Ongoing Support
Through our maintenance service, we continue to provide updates, backups, performance checks, and security monitoring, keeping the site fast, safe, and reliable.

The Result

The new theedgegym.ie delivers a clear, engaging, and conversion-focused experience for both members and new leads. With strong visuals, streamlined booking, and tailored content for both locations, the site reflects the professionalism of The Edge brand—helping to drive memberships, bookings, and long-term client relationships.

Thinking about upgrading your gym or fitness website?
2Cubed designs and develops performance-driven WordPress websites for gyms, wellness studios, and coaching businesses across Ireland. Let’s create a site that works as hard as you do.