The Edge Gym

The Edge Gym – Website Redesign and Booking System Integration for High-Performance Gym

Sector: Health & Fitness
Platform: WordPress
Services: Website Design, Custom Development, Class Booking Integration, SEO, Maintenance
Website: theedgegym.ie

The Edge is a high-performance gym and personal training centre with locations in Clontarf and Dublin 15. Known for delivering results-driven training programs, they work with athletes, professionals, and everyday clients seeking expert coaching and tailored fitness solutions. As their client base grew and digital engagement increased, they needed a modern website that reflected their energy, professionalism, and core values—while also streamlining access to key services such as class schedules, bookings, and consultations.

2Cubed was selected to deliver a full website redesign and development project that would support The Edge’s growing brand and provide a seamless digital experience for both new and returning clients.

Project Objectives

• Redesign the website with a strong visual identity and fitness-focused user experience
• Showcase the services offered at both Clontarf and Dublin 15 locations
• Streamline booking flows for classes and consultations
• Support ongoing SEO performance and mobile-first browsing
• Make it easy for staff to manage content and schedules
• Maintain speed, performance, and security across the site

Our Work

Website Design with Performance Focus

We designed a clean, bold and motivational website that speaks directly to The Edge’s audience—high-performing individuals and busy professionals. The visual layout puts clear calls to action front and centre, making it easy to explore personal training, nutrition, small group classes, and transformation programs. The site reflects both the physical locations and the people-first ethos of the business.

Custom WordPress Development

We developed the site using WordPress, giving The Edge team full control over content updates, team bios, schedules, and blog posts. Content is structured to guide users by location or goal, helping each visitor find the right service quickly.

Booking System Integration

The Edge required a seamless booking experience for classes and consultations. We integrated their preferred third-party booking system, ensuring a smooth handoff from the website to the booking interface. This allows users to check availability, book appointments, and manage their sessions with minimal friction—on both mobile and desktop.

Location-Based Navigation and Structure

We implemented location-specific navigation for the Clontarf and Dublin 15 gyms, allowing users to view services, schedules, and trainers relevant to their nearest branch. This improves the user journey and supports local SEO targeting.

SEO and Content Optimisation

The site is fully optimised for search engines with structured metadata, schema markup, mobile responsiveness, and fast load speeds. Blog and advice content is built on SEO-friendly templates that make it easy to publish and promote expert insights.

Ongoing Support and Maintenance

2Cubed continues to provide ongoing support through our website maintenance service, including software updates, performance checks, backups, and technical support.

The Result

The new theedgegym.ie delivers a clear, engaging and conversion-focused experience for both existing members and new leads. With a strong visual design, easy access to bookings, and localised content for both gym locations, the site now reflects the quality and professionalism of The Edge brand—helping to drive memberships, appointments, and long-term client relationships.

Looking to upgrade your gym or fitness website?

2Cubed designs and develops performance-optimised WordPress websites for gyms, wellness studios, and coaching businesses across Ireland. Let’s build a website that works as hard as you do.