Thunders Bakery

Thunders Bakery – eCommerce Website Redesign for a Dublin Bakery Icon

Sector: Food & Beverage / Retail / eCommerce
Platform: WordPress & WooCommerce
Services: Web Design, eCommerce Development, Reporting, Maintenance
Website: thundersbakery.ie

Thunders Bakery is one of Dublin’s most beloved bakeries, renowned for its Black Forest Gateau, traditional Brown Soda Bread, and handmade celebration cakes. With decades of heritage and a loyal customer base, they needed a modern, secure, and user-friendly eCommerce website to support online ordering, streamline product management, and reflect the warmth and quality of the Thunders brand.

2Cubed was delighted to design and develop a fully bespoke WordPress website with integrated WooCommerce functionality to support their growing online business and provide an intuitive experience for both customers and administrators.

Project Objectives

• Redesign the existing website to reflect a modern and welcoming bakery brand
• Enable seamless online ordering for cakes, breads, hampers, and more
• Integrate advanced WooCommerce features to handle product options and delivery slots
• Support storewide promotions, lead times, and seasonal offerings
• Improve internal reporting and sales tracking
• Provide ongoing maintenance and performance support

Our Work

Bespoke Website Design

We created a custom design that captures the friendly, family-run essence of Thunders Bakery while ensuring mobile responsiveness, visual clarity, and user flow optimisation. The new homepage guides users directly to best-sellers, product categories, and seasonal favourites, while also highlighting in-store collections and offers.

eCommerce Development (WooCommerce)

The site was developed using WooCommerce with advanced features to meet bakery-specific needs. Customers can select custom options for cakes, add personal messages, choose from delivery or collection, and schedule their orders based on availability.

This included development of:

• Custom product variations for flavours, sizes, and add-ons
• Date and time-based delivery/pick-up slot functionality
• Integrated promotional tools for seasonal campaigns
• Cart and checkout optimisations to reduce abandonment

Advanced eCommerce Reporting

To support the business operations team, we integrated enhanced eCommerce reporting tools that offer insights into product performance, seasonal trends, customer behaviour, and order history. This empowers Thunders Bakery to make informed business decisions backed by data.

Content Management and Ongoing Support

Built on WordPress, the site gives the Thunders team full flexibility to manage content, update product listings, add blog posts, and launch promotions. 2Cubed continues to support the site through our website maintenance service, ensuring regular updates, performance tuning, security monitoring, and priority technical support.

The Result

The new thundersbakery.ie delivers a modern, mobile-first eCommerce experience that makes it easier than ever for customers to browse, personalise, and order their favourite cakes and baked goods online. The site reflects the trusted heritage of the Thunders name while supporting a growing digital audience with performance, security, and ease of use.

Need an eCommerce website for your food business?

2Cubed builds custom WordPress and WooCommerce websites designed to convert, scale, and serve. Whether you’re selling cakes, hampers, or meals nationwide, we’ll deliver a solution tailored to your brand and your customers.