Expert Website Consultancy & Digital Strategy Services
Our team of experienced consultants understands that developing a clear, strategic roadmap is essential to building a successful and sustainable online presence. We provide tailored website consultancy and digital strategy services that help you identify your business goals, target audience, and competitive landscape. Through close collaboration, we craft a comprehensive, customised strategy that aligns perfectly with your vision, enhances user experience, boosts search engine rankings, and drives meaningful business growth.
Whether you’re starting from scratch or looking to optimise an existing website, our consultancy services offer actionable insights and practical recommendations to ensure your digital efforts deliver the best possible ROI. We guide you through the entire process—from initial planning to ongoing optimisation—empowering your business to thrive in today’s competitive online marketplace.
Ready to take your digital strategy to the next level? Book a meeting with our expert consultants today to discuss how we can help you achieve your online goals.
Website Consultancy & Planning
If you’re finding it challenging to develop a clear brief or strategic plan for your new website project, 2Cubed is here to help. We offer a top-class website consultancy service designed to assist you in scoping out a project that perfectly aligns with your business requirements and goals. When working with a web development company, it’s crucial they fully understand your vision and objectives to deliver a successful outcome.
Leveraging our extensive knowledge and experience in software development, we provide expert guidance across all aspects of your project. Our consultancy service helps you clearly define and articulate every detail to ensure a smooth development process and a final product that exceeds expectations.
Our website consultancy services include:
-
Project scoping and planning to outline your objectives and deliverables
-
Software and platform recommendations tailored to your business needs
-
Integration advice for seamless connection with existing systems or third-party tools
-
Custom design consultation to align website aesthetics with your brand identity
-
eCommerce consultancy to optimise online store functionality and user experience
-
Content strategy development to create compelling, SEO-friendly website content
-
Technical specification documentation to provide clear guidelines for developers
-
Ongoing support and advice to adapt and evolve your website as your business grows
By working closely with you through these stages, we ensure your website project is well-defined, on budget, and aligned with your long-term business strategy.
Ready to get started? Book a consultation with our expert team today and take the first step towards a successful website project.
Expert Guidance
We guide our clients on all areas of their online business. From using the backend of their website to SEO.
Develop Your Brief
We will take a detailed brief and ask you the right questions in order to fully grasp an understanding of your requirements for a new website.
Strategy Planning
We plan and strategise branding, design, content, marketing and development.
Competitor Analysis
We conduct competitor analysis of websites using the most up to date and powerful tools.
What our customers say
“Once again, Jennifer and her team deliver outstanding results! Thank you, 2Cubed & Team, for your patience, professionalism, and making it easy to get the job done! Highly recommend.”
Led by the award-winning web developer and website consultant Jennifer O’Brien, the 2Cubed team is dedicated to delivering exceptional digital solutions with a focus on quality, innovation, and client satisfaction.
Jennifer O'Brien
Jennifer O’Brien brings vast experience across all areas of website development, making 2Cubed the trusted choice for your digital projects. As the team leader and award-winning website consultant, Jennifer is actively involved in every stage of your project and attends all meetings to ensure your specific requirements are fully understood and achieved.
Meeting with an experienced website consultant like Jennifer is invaluable in preparing your website project. By consulting with 2Cubed, you save both time and money because we know exactly what it takes to thoroughly scope out a detailed website specification. You can explore our proven process in more detail here.
This initial consultation is crucial to fully define your goals and develop a comprehensive plan that guides the project to successful completion. Having a clear, detailed roadmap helps keep the project on track, ensuring it meets both your budget and timeframe. At 2Cubed, we work closely with you to create a tailored plan that aligns with your objectives and delivers a website that truly supports your business growth.
Just some of the website consultancy services we offer are as follows:
- eCommerce consultancy & Solutions
- Developing & Writing Tender Processes
- API Integrations
- Server & Hostings Options
- GDPR Audits & Reviews
- Design & Branding Requirements
- Digital Marketing Strategies
- Digital Marketing Reporting
- Content Writing
- Content Marketing
- UX Review & Strategy Planning
- eCommerce KPI preparation
- eCommerce Competitor Analysis
- Customer Experience Analysis
- Competitor Analysis
Brand Strategy
At 2Cubed, we offer comprehensive Brand Strategy services designed to help businesses build a strong and cohesive brand identity that resonates with their audience. In the realm of Web Design and Web Development, a well-defined brand strategy is essential to communicate your core values, brand voice, and visual identity clearly across your website.
Your website should consistently reflect your brand through elements such as logos, colour schemes, typography, messaging, and tone. This consistency helps current and potential customers immediately recognise your brand and understand what it stands for, fostering trust and loyalty.
A strong brand not only differentiates your business from competitors but also builds deeper relationships and meaningful connections with your customers. At 2Cubed, our expert team works with you to develop a tailored Brand Strategy that enhances your customer engagement, increases website traffic, and drives sales growth. Let us help turn your brand into a household name through thoughtful strategy and compelling digital presence.
eCommerce Strategy
eCommerce Strategies to Drive Sales and Traffic
Effective eCommerce strategies are essential plans that help your business achieve its goals by increasing sales and driving targeted traffic to your online store. In today’s competitive digital marketplace, having a well-thought-out eCommerce strategy can make all the difference in attracting, engaging, and converting customers.
At 2Cubed, we specialise in developing tailored eCommerce strategies that empower businesses to maximise their online potential. Here are some key ways we help you optimise your eCommerce platform:
-
Advanced Product Filtering: Our expert web development team enhances the shopping experience by implementing intuitive and efficient product filtering systems. This allows customers to quickly find exactly what they’re looking for and complete purchases with minimal effort, boosting satisfaction and conversion rates. We have extensive experience delivering eCommerce websites that meet the highest standards of usability and performance.
-
Seamless Payment Options: We integrate easy-to-use and secure payment systems, ensuring your customers enjoy a smooth checkout process. By offering multiple payment options, you reduce friction during purchase and increase the likelihood of completing sales, ultimately driving your revenue growth.
With 2Cubed’s expertise in both technology and digital marketing, we help you design and implement eCommerce strategies that not only enhance user experience but also align with your broader business objectives.
Content Strategy
A content strategy is a carefully crafted plan that guides how your business creates, publishes, and manages content across all platforms. This includes images, videos, written articles, blogs, social media posts, and more. Having a clear content strategy helps you attract your desired target audience, keep them engaged longer, and build stronger relationships with your customers.
An effective content strategy also determines which channels—such as your website, social media, email newsletters, or other platforms—are best suited to deliver your brand’s message consistently and powerfully.
At 2Cubed, our expert team specialises in creating custom content strategies that align with your unique business goals and industry landscape. Our Digital Marketing department works closely with you to develop a tailored plan designed to increase traffic to your website and social channels, boost engagement, and ultimately drive conversions.
Website Training Tailored to Your Business
We understand that managing a website can sometimes feel overwhelming, especially if you’re new to it. That’s why at 2Cubed, we offer customised website training designed specifically around your unique site. Whether you’ve just launched a new website or need a refresher on certain features, our training sessions will help you gain the confidence and skills to manage your site effectively.
Our expert trainers will guide you through your website step-by-step, showing you how to:
-
Add and edit pages
-
Manage products and categories
-
Upload and optimise images
-
Update content and maintain your site’s appearance
We focus on the most important functions to ensure you’re fully equipped to keep your website current, engaging, and aligned with your business goals.
Contact us today to learn more about our website training services or to schedule a personalised session. We’re here to support you every step of the way.
Online Marketing Training
Online Marketing Training to Empower Your Business
At 2Cubed, we understand the critical role that online marketing plays in growing your business. That’s why we offer comprehensive online marketing training designed to equip you with the knowledge and skills needed to confidently promote your brand in the digital space.
Our training covers essential segments including:
-
Social Media Marketing – strategies to engage your audience effectively
-
Image Creation and Usage – designing visuals that captivate and convert
-
Content Scheduling – planning and automating posts for maximum impact
-
Google Ads – setting up and managing paid campaigns to drive targeted traffic
-
Google Analytics – understanding website data to make informed marketing decisions
-
Website Marketing – optimising your site to support your marketing goals
Whether you’re new to online marketing or looking to sharpen your skills, our expert team will guide you through practical, hands-on training tailored to your business needs.
To learn more about our Online Marketing Training, contact us today at 2Cubed. If you prefer to leave your marketing in professional hands, explore our full range of Digital Marketing Services here.
Frequently Asked Questions
Do I need a website consultant? 
If you’re struggling to develop a brief or a plan for your new website project, we can help you. We provide a top class website consultancy service to help you scope out a project to suit your requirements that will boost your professionalism and credibility.
What consultancy services does 2Cubed provide?
Our knowledge and experience in software development allow us to provide you with expert guidance to ensure you achieve a successful outcome. Whether it’s related to the software you require, integrations, design work, eCommerce consultancy, eCommerce advice and more, we can help you to fully list all specifications clearly and concisely.
What does website consultancy involve?
Website consultancy involves expert guidance and strategic planning to help businesses create, improve, or optimise their online presence. A website consultant works closely with you to understand your business goals, target audience, and challenges. They then provide tailored recommendations on website design, user experience, functionality, content strategy, SEO, and digital marketing.
The consultancy process typically includes:
-
Analysing your current website or digital assets
-
Defining clear objectives and target audience needs
-
Advising on design and technical solutions
-
Helping scope and plan website projects
-
Offering insights on SEO and online marketing strategies
-
Recommending tools, platforms, and integrations
-
Providing ongoing support to ensure your website meets evolving business goals
By engaging in website consultancy, you gain a comprehensive roadmap that aligns your website with your business objectives, enhances user engagement, and maximises your return on investment.
Can I already have an existing website to avail of website consultancy service?
Yes! We’re happy to advise you on how to rebrand, redesign, and refresh your company’s online presence. Whether you’re looking to update your website’s look and feel, improve functionality, or strengthen your brand identity, our expert team provides tailored guidance to ensure your digital presence aligns with your evolving business goals.
Would a website consultancy session be beneficial to my business?
If you want to improve your company’s online performance, refresh your website, or simply seek expert advice on developing your brand, we’re here to help! Our experienced team provides tailored solutions to elevate your digital presence and drive measurable results.
What will I learn from a website consultancy session?
During a website consultancy session, you will gain valuable insights and practical guidance tailored to your business’s unique needs. Our experts will help you understand:
-
How to align your website with your business goals and target audience
-
Best practices for website design, user experience (UX), and navigation
-
Strategies to optimise your site for search engines (SEO) and increase visibility
-
Content planning and how to effectively communicate your brand message
-
Technical recommendations including platform choice, integrations, and functionality
-
Ways to improve website performance, security, and maintenance
-
Digital marketing tactics to drive traffic and conversions
By the end of the session, you will have a clear roadmap and actionable steps to improve your website’s effectiveness and achieve your online objectives.