Google’s Mobile Search Update

You may have noticed a new layout while searching Google recently on your mobile device. Around the end of May, Google released an updated visual layout for the mobile search results page. This refresh was released to introduce a more modern and user friendly layout. Google say “we’re unveiling a visual refresh of the mobile search results page to better guide you through the information available on the web.” This was referenced on the Google blog here.

The familiar green font on the ads has now been changed to a black label with a simple ‘Ad’ reference. See below for reference:

As you’ll see from the above image, what Google have implemented is an opportunity for companies online to introduce their branding to users on the web before even landing on your site. This is done by using the favicon image which is uploaded on most websites. You’ll generally see this small icon on your browser tab while searching from a desktop or laptop.

What does this mean for me?

In order to take advantage of this update, you’ll need to make sure your website has an active favicon set and specified. There are some rules behind this:

  • Your website and the favicon need to be crawlable to Google (meaning you need to ensure your site is fully accessible to Google’s Spider). This can be a complicated issue, but we can help you with this if required – Contact Us
  • The favicon should be similar to your overall branding on your website. This will allow users to identify and recognise your brand online with ease.
  • Google will resize your favicon to 16px x 16px. They recommend uploading your file in multiples of 48px square to ensure clarity. For example, 48×48 or 96×96 etc.
  • Any favicon that Google see to be inappropriate will be removed and replaced with a default icon image.

At 2Cubed Web Design & Development, we can assist you with any of the needs above, allowing you to take advantage of this latest Google update. We offer a number of services to help you grow your online presence. Check out our list of services – https://2cubed.ie/services/

Contact us today for more information on the services we provide – Contact Us

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