The 2Cubed Blog

Would you like a free SEO Audit for your site? Fill in the SEO Form or email content@2cubed.ie to get started! If you’re interested in building traffic and increasing leads and customers, you should consider an SEO audit followed by an SEO strategy. SEO Audits are a review focusing on discovering the strengths and weaknesses…

As far back as 2012, when web technologies were far behind what they are now, it was estimated that just a 1 second delay could cost Amazon $1.6 billion in sales each year. Slow loading webpages can cause a host of problems including higher bounce rates and lower conversions and can have a negative effect…

On 1st July 2021, new rules concerning VAT on eCommerce transactions in the EU come into effect. It’s important to understand how this may affect your business. The main purpose of this initiative is to simplify VAT obligations in relation to eCommerce activity. How will the 2021 eCommerce Vat changes affect me? If your business…

The recent security breach of the HSE systems in Ireland highlights the chaos that can occur when such an event happens. This particular cyber attack has had a huge impact on a national health service and will take weeks or months to resolve at an enormous cost. On top of this, over 700GB of data…

There comes a point for every website when they are faced with a crossroads. The website may have been around for awhile, it may have become outdated and stale or perhaps it simply just isn’t performing like it use to anymore. It’s at this point where you the website owner will have to make a…

When choosing a website provider, there are many things to consider. For many people this will take them outside of their comfort zone and can be an entirely new experience and choosing a provider you can trust is essential to help ensure your web design project goes as smoothly as possible. Whether it’s website development,…

Financial assistance for businesses to build a presence and trade more online Up to €2,500 available with just 50% of this coming from your business Businesses that have already received an online trading voucher previously are eligible to apply for a second voucher The LEO Trading Online Voucher scheme has been in place for a…

We’ve heard so much over the past few years about GDPR and protection of personal data. In May 2018, the European GDPR regulation came into force and caused many businesses to re-evaluate how they process and store customer information. Cookie Compliance More recently in Ireland, the Data Protection Commission have undertaken audits of a number…

We’d all love for our websites to rank as efficiently as possible with minimal effort; but unfortunately it just isn’t that simple. Our guide below should give some insight into what’s involved in getting your website ranking well. Review your current standing This is a big deal. Instead of blindly going full steam ahead with…

You find out website has been hacked. Your customers cannot access important information or your users cannot purchase your goods or services. What do you do? Panic! You don’t have a website maintenance plan in place and don’t have a point of contact to help resolve the issue. This is just one of the many…

Often times, the basics and fundamentals of SEO are overlooked as we focus on the more technical challenges that Search Engine Optimisation presents. Before diving in to the more complex SEO issues, we should focus on two of the absolute basic and key items – content & link building. For this post, we’ll take a…

A Digital Audit can certainly bring many things to mind that you may not have considered. A full and thorough audit of your brands’ online position is certainly worth the effort. What is a Digital Audit? In our previous post, we looked at an SEO audit and what this can bring your website in terms…

Social media advertising spend was over $100 billion in 2019. This is expected to exceed $200 billion in the next 3 years. The potential to build successful social media campaigns is certainly viable but is it worth the risk? Any company with a social media strategy in place, will most likely have spent money on…

In this post, we will take a look at what to look out for in 2020 from an SEO point of view. Search Engine Optimisation is a huge focus for many online businesses nowadays and is more crucial than ever in order to help drive traffic and ultimately sales. Image credit to Diggity Marketing. Content…

Over the past couple of weeks, we have received mass emails in relation to Breadcrumb markup errors from Google. You may have received a similar email: What are Breadcrumbs? A breadcrumb, or a trail is a visual element added to show a user where exactly they are within a website. It also indicates the path…

In order to grow your online business, to drive traffic toward your site and achieve set goals, a fundamental area is keyword research. Whether you plan on developing a solid SEO strategy or a PPC campaign, keyword research gives you the option to fully research and think about what your users may search for. What…

At present, the UK is due to leave the European Union as of 31st October 2019. Even though the vote to leave Brexit was way back in June 2016, much uncertainty remains even at this late point in the process. Learning how to prepare your website for the implications of Brexit should be considered. Firstly,…

If you own or run an e-commerce store, you may want to consider looking into Google Shopping to help get the most out of your selling experience. Google Shopping is a powerful platform that allows you to display products from your website directly on to the search results page. Setting up a Google Shopping feed…

Google’s AMP project was launched in 2016 and after a slow start, soon became a common feature across mobile search results. AMP or accelerated mobile pages, is a framework developed by Google to rival Facebooks Instant Articles and the technology allows pages to load almost instantly. Last year, we wrote a post about the importance…

If your site uses WordPress, you’re probably familiar with plugins. Plugins are there to make life easier, essentially. We’ve gone through some of the top plugins on WordPress and picked out 8 that you may want to consider for your site. Woocommerce – Woocommerce powers over 40% of all eCommerce websites on the web. Powerful…

In this post, we’ll look at a critical element of search engine optimisation; Technical SEO. This has become a fundamental and sometimes overlooked area of SEO but we’ll explain why it’s more important than ever below. Technical SEO contains many topics we could dive in to, but by understanding the key elements, it should allow…

As structured data becomes more important, you are likely to see the term more and more. So what exactly does it mean? And what does it mean for your website? We’ll explain in more detail below. Google and other search engines are always working hard to understand the content on your website. By implementing structured…

As traditional marketing has become less effective in this modern digital age more and more have turned their focus towards content marketing for their marketing needs. Content marketing is a strategic marketing approach focused on creating and distributing content that can not only attract your target audience but actively retain them which will mean the…

There is an intrinsic link between Website Speed and User Experience. There is a direct correlation between website speed & user experience, when the website speed is fast, it can greatly contribute to your website delivering a positive user experience, likewise a slow or frustrating website speed can lead to your website delivering a very…