As we have touched on before having a great Web Design employed throughout your website is very important to ensure that your website delivers a great user experience. We all know that a great user experience is great for SEO however if not properly done correctly web design can inadvertently end up actually damaging your SEO.
Three Ways Your Web Design May Be Damaging your SEO that you need to look for are:
Bad or no optimisation of Header Tags
Header tags (H1, H2, H3 etc..) are important for SEO as they help Google to determine what the content on your page is actually about. H1 should always be your page title and H2 tags need to accurately clarify what the page is about and what it contains. The other tags can be used when you go more in-depth.
Image Optimisation
A major factor in any web design is that it needs to visually be beautiful and pleasing to the eye of any user. To ensure that your images are successfully optimised you need to ensure the following three things have been done:
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- Ensure that relevant alt text has been applied to all your images.
- Ensure that your image is compressed
- Ensure that you have the correct image format
- Ensure that relevant alt text has been applied to all your images.
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Non Mobile-Friendly Design
Since Google introduced Mobile-First Indexing the question of whether your website and web design is mobile friendly or not has become an extremely important one. Mobile-First Indexing means that Google will look at how your website performs on mobile first rather than on Desktop and from this judgement they will determine where your website will rank. Therefore if your web design for mobile is poor your SEO will be severely damaged.
If you can ensure that these three things are done then you will greatly reduce the chances of your web design damaging your SEO.
