In the world of Web Design & Web Development the goal of User Experience (UX) is to ensure that all users who visit your website have a positive experience whilst browsing on it. To ensure they have a positive User Experience the Web Design of the website should be done in a way which means the user can easily interact with the website and all of its respective functions and that none of their time is wasted and they are not frustrated in any way. Basically at its core the goal of delivering a great User Experience is to get your website successful conversions and repeat traffic because the users who visited the website had a good experience.
To ensure your website has a web design that will deliver a great user experience the web and graphic designers working on it need to put themselves in the mindframe of the target demographic of users who will be visiting the website. User Experience is so important as it is what bridges the gap between users and the website and when done well it will hold their attention and keep them on the website.
To ensure that your Web Design will create a website with a great User Experience one should do the following:
- Take on board fully all user feedback when testing the website and all information about user behaviour from tools such as Google Analytics
- Ensure that your web design is consistent throughout the entire website which will give the website a natural flow
- Ensure that your website page speed is very fast and that the page load times are good so that users will not get frustrated/bored/leave the website.
- Tailor your web design always with the user experience in mind
By having a website that has a Web Design that delivers a great user experience you will actively increase your chances of gaining followers to your website and making it a success. The best way to achieve this is to have consistent web design that is easy to navigate, easy to use with great functionality all developed always with the user in mind.
If you would like to inquire about improving your website’s design and user experience please contact 2Cubed and get your business the traffic and success it deserves. You can call us on 01-9058114 or 051-440425, email email@example.com or else get in touch using the live chat on our website!
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