5 Common Website Mistakes That Are Hurting Your Online Business (And How to Fix Them)

In today’s age your website is often the first interaction a potential customer will have with your business. However many businesses can make critical mistakes that damage their websites. This blog will explore a few common mistakes that we have found businesses make. 

2Cubed_5 common web mistakes

Slow loading times hinder user retention.

Slow loading times can be one of the quickest ways to lose website visitors. Over half of website users will leave a website if it takes more than three seconds to load. Common issues such as optimised images, inefficient coding, server issues or too many plugins can cause slow loading times. A Web Design Company can help you identify these issues and provide support to fix these. It could be very beneficial to have a Website Care Plan in place to keep your website working smoothly.

Poor Mobile Optimisation and how it can affect user experience and search rankings.

A mobile friendly website is now essential for companies as global web traffic is now coming from mobile devices more than desktop. Users will get frustrated by poor mobile optimisation and it can also affect negatively on your search engine rankings. Improving mobile layout or getting a mobile layout professionally designed can help fix this issue.

How an outdated design can damage your brand perception.

An outdated website can make your company look out of touch or untrustworthy. Designs of websites evolve over time and after a few years your website may seem outdated. This can turn users off your website and for eCommerce websites this results in loss of sales. It is important to maintain a modern, appealing web design that helps reflect your business and keeps your audience engaged.

SEO and how it can hinder visibility

Businesses can overlook the importance of SEO which results in low visibility on search engines. No matter how well designed your website is, if you have not implemented the key elements of SEO then you will not generate the amount of views and business your website should be getting. Implementing SEO is essential for your website to reach its full potential.

Why regular updates are needed for security.

Regular updates are crucial for your business to avoid any complications or security risks. Security vulnerabilities such as outdated software, plugins or SSL certificates can lead to data breaches or lack of customer trust. To prevent these issues it’s essential to keep your website up to date. 2Cubed Website Maintenance service offers this support to take control over your security and to make sure your website stays fully protected.

By addressing these common website issues businesses can improve user experience and boost their online presence and enhance the customers experience which in turn leads to more leads or sales. It’s important to consider professional assistance for your web design and development needs. If you need more information contact us today.