Evergreen content refers to content that stays relevant all year. It’s forever “green” and fresh. Most content is fresh and popular for a short time after being initially posted and then goes stale becoming less and less popular until it fades into obscurity. Evergreen content by its very nature is the very opposite of this as it stays fresh and relevant all the time. Having evergreen content is great for websites as it keeps visitors consistently coming to the site as they are interacting and clicking on the content available on your website, this in turn is great for their ranking on google as google will look favourably upon them when indexing the website.
You’re probably thinking “Evergreen content sounds great how do I get it?”, well it can be achieved in a number of ways. The best written evergreen content is content which can appeal to as many different types of readers as possible. Content such as how to guides, tips, case studies etc.. will always be relevant info no matter the date published and they also have the ability of appealing to many different people who normally wouldn’t consume and access the same content as each other.
Basically at its core evergreen content is content you have published which contains information that won’t go out of date and cease to be relevant at any time. To ensure that your content is of an evergreen nature make sure that it achieves the following three points:
- Your content not only provides readers with advice and insight but it also gives them actionable information that they can take with them and put to use.
- Your content is easy to understand by all audiences. Even if the subject matter is of a complex nature your content needs to break it down and make it simple enough so any and all customers can understand it. Keep the tone and style simple and friendly so it’s inviting to the readers.
- Your content is easy to access. If you wish for this content to be accessible make it easy to find. If it’s not on the landing page perhaps have a link to it and also share it through your social media to encourage more users to engage with your evergreen content and visit your website.
If your content can achieve these points then it’s well on its way to being evergreen and will be in a position to get you clicks and views all year round!
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