Google’s AMP project was launched in 2016 and after a slow start, soon became a common feature across mobile search results. AMP or accelerated mobile pages, is a framework developed by Google to rival Facebooks Instant Articles and the technology allows pages to load almost instantly. Last year, we wrote a post about the importance of AMP – See here. So what has changed in the past year and how important is AMP now?
Nowadays, online users expect everything instantly. Waiting 10 seconds for a website to load is a big no-no in 2019 so enabling AMP can help enormously in getting traffic into your site while getting ahead of your competitors.
Google have now branched out and added some more features to the AMP framework. At present, it’s possible to create:
- AMP Websites
- AMP Stories
- AMP Ads
- AMP Email
You can find more information on all of the above and see some case study ‘success stories’ by viewing the AMP resource website – https://amp.dev/
Many sites are now seeing the full benefit of having AMP enabled content on their websites and this is likely to increase further into the near future so this needs to be factored in to your thinking if you own, run or manage a website.
Enabling AMP on your website can be tricky but once done correctly, it’s fairly easy to maintain and use on blog posts etc. For example, a number of WordPress plugins are available to help with layout, templates and amplifying content. As an example, you can view our previous post on this topic on your mobile device by clicking here – https://2cubed.ie/blog/the-importance-of-amp/
At 2Cubed Web Design & Development, we can advise or help you with any of the needs above, helping you to enable AMP on your website. We offer a number of services to help you grow your online presence. Check out our list of services – https://2cubed.ie/services/