When it comes to evolving your business online, few things have as much impact as a well-timed redesign and rebrand. For many companies, their website is the first impression — and if the visuals or messaging feel outdated, potential clients may assume the same about the business.
At 2Cubed, we recently partnered with BH Consulting, one of Ireland’s leading cybersecurity and data protection firms, to deliver a complete rebrand and website redesign. The project is a perfect example of how aligning design, branding, and digital strategy can transform how a company presents itself online.
The Power of a Unified Brand
A rebrand isn’t just about a new logo. It’s about creating consistency, clarity, and a visual identity that communicates your business values. From colour palettes and typography to imagery and messaging, a cohesive brand ensures your audience immediately understands who you are and what you stand for.
When a website and brand work together, your digital presence feels professional, polished, and trustworthy. Every element — from the homepage layout to the icons, images, and calls to action — reinforces your brand story.
Why Redesign and Rebrand Together
Website redesigns naturally involve rethinking layout, content, and user experience. Integrating a brand refresh at the same time:
- Ensures visual consistency across your online and offline channels.
- Modernises your look to reflect the evolution of your business.
- Saves time and resources by addressing design and strategy in one project.
- Improves engagement by creating a site that feels current, intuitive, and credible.
Bringing It All Together
Whether you’re a consultancy, a tech business, or any professional service, a website redesign combined with a rebrand allows you to present your business in its best light. The result is a platform that not only looks great but also communicates authority, builds trust, and helps you stand out in a competitive market.
At 2Cubed, we help businesses align their brand, design, and digital strategy to create websites that inspire trust and drive results. Ready to refresh your brand and website? Contact us today to get started.
