SEO is a complex subject and as the graph below shows, there are many elements that make up SEO overall.
SEO for your Business
A large number of SMEs tend to focus on traditional marketing practices and understandably so as these may have brought success over many years. However, SEO should now be a crucial consideration for any business with a website in order to meet targets and set business goals. This is especially true for SMEs looking to build an online presence.
Competition is something we all deal with in business and SEO is no different. However, having a well planned and thought out SEO strategy can have a number of benefits.
Benefits of SEO
- Increased traction on search engines (getting your site and brand out there)
- High quality, relevant traffic to your website
- A higher possibility to convert a website user into a sale or to convert a goal
- Decreased budgets on other marketing activities
- The opportunity to sit down and focus on priority keywords and phrases (how would you like your ideal user to find you?)
To summarise, by deciding SEO is a feasible option for your website, you are sure to see some benefits from doing so. As an SME, coming into 2020 this should be high on your list of marketing priorities moving forward.
You can read more on our Digital Marketing service here – https://2cubed.ie/services/search-engine-optimisation/
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