As always new trends come along with the start of a New Year. Across every industry we see this happening, and Web Design is no different. More than ever businesses need to evolve and websites go through different stages of evolution constantly. Here we look at some of the trends that could happen in 2023:
Immersive and Interactive Websites:
Websites are already very interactive but this year could see even more interactive features throughout the websites. Immersive 3D worlds and experiences may be introduced to hold users’ attention for longer periods of time and increase user engagement on these websites. Some industries are better suited to these types of websites such as gaming, and technology companies. By going big with immersive interactive websites, companies can stand out from the competition and help their website in going viral. We have seen this in the new technology such as the metaverse with more companies joining and creating virtual worlds.
Another way that many small and medium sized companies who cannot afford more advanced technology and interactive features can capitalise on the increasing use of interactive websites is to make use of interactive products instead. More companies have recently used hyper movement, transitions and animations to showcase their products. These types of interactive elements help capture a user’s attention and help increase user engagement on the website page.
Alongside these additions to the interactive aspect of websites, web designers in 2023 may play around more with adding meaningful animations on website pages to hold users attention for a longer period of time. Animated or customised cursors could also become more common across the industry.
Web Design and Development has improved dramatically over the years. However old font and Web Designs may make a comeback with the added bonus of being able to work like a new website. Many companies have decided to get creative with their website as a throwback to the past with many designs based on the 90’s and 00’s. This can be very beneficial if your company focuses on retro products or you have a wide creative scope in your business.
Premium Content and Membership Websites:
More and more businesses are realising how profitable and how membership websites can be a great way to attract new clients and users. A Premium Content Experience creates a more unique experience to customers and offers a more premium experience to customers. This is a great way to make use out of website content and is necessary for certain websites to have. We believe that throughout 2023 this will be a very major trend in the industry. Here at 2Cubed we offer this service.
More Efficient Websites:
Every website strives for a great user experience. In 2023 more and more companies will create more efficient websites that are optimised for the user to give them the best user experience they can and to have websites much quicker and lightweight.
Web designers in 2023 could also change how video is used in web design. Video is a great way to capture the attention of your users and many users will prefer videos to text. On websites it can be tricky to fully utilise videos and build a coherent website with the use of video. That’s why it is important to use it as a supplement to current content on the page and make sure the website identity is not changed and allows for increased engagement across your pages. A simple play button on the video shows the user there is something to click there and allows you to improve web page loading times by getting rid of instant play.
So there you go, these are just some of the Web Design trends that we may see in 2023. The industry is always changing and throughout the year we may see different trends pop up and others may disappear.
Happy New Year,
From all of us at 2Cubed.