Looking ahead into this year we believe that some of these trends will play a big part in how websites look, feel and function in 2025.
- AI-generated imagery
It is becoming increasingly harder to to ignore the impact of how AI-generated visuals and imagery is catching on in web design. With incredible advancements in such a short space of time, the use of AI is certainly taking a more prominent position within web design and content.
AI is revolutionising web design in 2025, making it more intuitive, efficient, and personalised than ever before. AI-powered chatbots and voice interfaces enhance user experience, while the use of machine learning algorithms analyse visitor behavior to optimise layouts, content,and calls to action. From AI-assisted image generation to SEO enhancements, AI is becoming a valuable tool enabling designers to push creative boundaries and reduce time spent on projects.
Image source: Pentagram + Performance.gov
- Sleek animated scrolls
Animated scrolling will become increasingly popular in 2025. Smooth transition, parallax pages, and dynamic content reveals, transform static pages and helps keep users engaged through their journey on the website. Brands are also using this to create more visual narratives on websites and make them much more interactive. Animated scrolling offers web designers a new way to keep customers engaged on your website.
A great example of this interactive, animated scroll can be found on the Captions website
- Bento Grids
Bento grids which are inspired by Japanese bento boxes are redefining web layouts in 2025. This grid based approach arranges elements in a balanced asymmetrical way that helps improve readability and user experience. These grids help designers mix text, images and videos together and with the rise of minimalism design they are perfect for new modern websites.
A great example of this interactive, animated scroll can be found on the Wirex website
- Glow effects
Glow effects are making a bold statement in web design trends for 2025, bringing a futuristic and visually striking aesthetic to digital interfaces. It feels like now more than ever, designers are embracing the use of luminous aesthetics that include sophisticated glows and light blooms. These subtle light effects add depth, contrast, and a sense of modern elegance to websites. Designers can use these to help highlight key areas of the website, like glowing CTA’s and text.
A great example of this interactive, animated scroll can be found on the UpLink Website
- Conversion focused structures
In 2025, conversion-focused structures are at the forefront of web design, ensuring that every element on a page is strategically placed to drive user actions. From streamlined navigation and persuasive call-to-action buttons to data-driven layouts that guide visitors seamlessly through the buyer’s journey, websites are now designed with conversions as the top priority. AI-driven heatmaps and A/B testing refine these structures in real time, optimising user flows for maximum engagement and sales. By prioritising clarity, accessibility, and persuasive design elements, brands can create high-performing websites that not only look great but also deliver measurable results.
A great example of this interactive, animated scroll can be found on the April Ford website
