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If you’re interested in building traffic and increasing leads and customers, you should consider an SEO audit followed by an SEO strategy.
SEO Audits are a review focusing on discovering the strengths and weaknesses of your website from an overall SEO perspective. SEO Audits when done correctly, can provide you with valuable information such as the following:
- Gives you an insight into the technical health and crawl-ability of your website
- Provides you with data which will help to inform your planning when it comes to developing SEO strategies
- Helps to identify issues to resolve which will aid in generating a better overall user experience for visitors to the website
- Highlights areas for improvement that will lead to improving your search visibility on Google and other search engines
To compile a complete, thorough and accurate SEO Audit report one would usually focus around examining three key areas which would be Technical SEO, On-Page SEO and Off-Page SEO.
Technical SEO is the part of the audit from which the information gained will actually help you to find out just how healthy your website is overall from a technical point of view. The Technical SEO aspect of the audit can also help you to make improvements to the website as while doing it you can end up discovering issues that need to be rectified such as crawl issues, 404s, orphan pages, server errors, etc…
On-Page SEO is the part of the audit where you review how you can further optimise content that is visible on the pages of your website. This literally means everything that you can see on a page on your website so images and text. The information gained from the On-Page SEO aspect of the audit provides us with really helpful information such as information regarding keywords like which keywords you are ranking for. By using this information gained from your in-depth keyword research you can use it to inform your strategy in the future when it comes to incorporating keywords into future content.
Off-Page SEO is the part of the audit which allows us to review how off-site activities can be improved such as link building, anchor text etc.. Off-page SEO primarily is about SEO which can be done outside of your website by you elsewhere on the internet to improve your presence online. Any effective SEO strategy for your website should include at least one element which addresses off-site activities. Strategies such as when you reach out to other websites to develop link building is a perfect example of an off page SEO strategy one can take.
Performing an SEO Audit is something that is a must do for any website who wishes to further enhance and improve their business through using the information gained to develop a robust strategy. By clearly discovering and identifying problems, you can form a strategy of actionable steps to take which can help place your business on a positive trajectory which will lead to long-term growth. It’s in your interest to do an SEO Audit today!