Your business’s online presence is arguably its most valuable asset. In a time where online presence is key to business growth and increased revenue, the focus is firmly on the User eXperience. In order to provide this you must have a good understanding of the user intent.
Google has announced that on July 1st 2023 it will no longer process standard Universal Analytics. By October 1st 2023 Google Analytics 360 will be gone. Monitoring your website after that will mean Google Analytics 4 (GA4) will be the go-to option. What does Google’s Universal Analytics going away mean for your business? If you…
To compile a complete, thorough and accurate SEO Audit report one would usually focus around examining three key areas which would be Technical SEO, On-Page SEO and Off-Page SEO.
In 2021, you might be familiar with the concept of SEO. However, many website owners aren’t. In fact, a large percentage have no idea how their site is crawled, indexed, ranking or performing in general at all. This can be a problem, particularly if you have made a substantial investment in your online presence. Free…
We’d all love for our websites to rank as efficiently as possible with minimal effort; but unfortunately it just isn’t that simple. Our guide below should give some insight into what’s involved in getting your website ranking well. Review your current standing This is a big deal. Instead of blindly going full steam ahead with…
Link building is the action whereby another website contains a hyperlink back to your website. Find out how we can help your SEO strategy.
A Digital Audit can certainly bring many things to mind that you may not have considered. A full and thorough audit of your brand’s online position is certainly worth the effort.
In this post, we will take a look at what to look out for in 2020 from an SEO point of view. Search Engine Optimisation is a huge focus for many online businesses nowadays and is more crucial than ever in order to help drive traffic and ultimately sales. Content and BERT Fundamentally, SEO has…
Over the past couple of weeks, we have received mass emails in relation to Breadcrumb markup errors from Google. You may have received a similar email: What are Breadcrumbs? A breadcrumb, or a trail is a visual element added to show a user where exactly they are within a website. It also indicates the path…
Since the nofollow attribute was introduced in 2005, it has allowed Google to understand link relationships between pages. What is a nofollow link? Initially introduced to help with spam, the nofollow attribute was a simple way to tell Google whether or not to count or ignore links to use within their search algorithms. Link building…
In order to grow your online business, to drive traffic toward your site and achieve set goals, a fundamental area is keyword research. Whether you plan on developing a solid SEO strategy or a PPC campaign, keyword research gives you the option to fully research and think about what your users may search for. What…
Google’s AMP project was launched in 2016 and after a slow start, soon became a common feature across mobile search results. AMP or accelerated mobile pages, is a framework developed by Google to rival Facebooks Instant Articles and the technology allows pages to load almost instantly. Last year, we wrote a post about the importance…
If your site uses WordPress, you’re probably familiar with plugins. Plugins are there to make life easier, essentially. We’ve gone through some of the top plugins on WordPress and picked out 8 that you may want to consider for your site. Woocommerce – Woocommerce powers over 40% of all eCommerce websites on the web. Powerful…
In this post, we’ll look at a critical element of search engine optimisation; Technical SEO. This has become a fundamental and sometimes overlooked area of SEO but we’ll explain why it’s more important than ever below. Technical SEO contains many topics we could dive in to, but by understanding the key elements, it should allow…
As structured data becomes more important, you are likely to see the term more and more. So what exactly does it mean? And what does it mean for your website? We’ll explain in more detail below. Google and other search engines are always working hard to understand the content on your website. By implementing structured…
You may have noticed a new layout while searching Google recently on your mobile device. Around the end of May, Google released an updated visual layout for the mobile search results page. This refresh was released to introduce a more modern and user friendly layout. Google say “we’re unveiling a visual refresh of the mobile…
As traditional marketing has become less effective in this modern digital age more and more have turned their focus towards content marketing for their marketing needs. Content marketing is a strategic marketing approach focused on creating and distributing content that can not only attract your target audience but actively retain them which will mean the…
WordPress is a content management system (CMS), which means it’s designed to help you organize and display the content on your website. The most popular CMS chosen by people to develop their website on is WordPress. Here are 5 great reasons why WordPress is the CMS platform of choice for many: Free to use WordPress…
Recently we discussed how to evaluate whether your PPC campaign is worth it? In this post we will discuss 3 common Google Ads mistakes that people make all too often in their PPC Campaigns. Not enough ads per group Less is certainly not more when it comes to ads in your ad group. Google recommends…
