Digital Media Placements are articles that are featured in credible media publications, they are a marketing technique used to build credibility amongst target audiences. Digital Media Placement can be competitive with many of your competitors bidding against you for the same placement. One thing to remember when bidding for placements is that it must benefit the publication as well as your company. Understanding the concept of Digital Media Placement is key to building successful digital media campaigns and ultimately growing your business. In an age where building your brands online presence is key to the overall success of your business optimising the placement of your ads is key. It is almost impossible to browse the web, read articles or scroll through social media apps without being targeted with media placements and ads. Keep reading to learn more about how you can get your ads to reach the right people at the right time and hit your business goals.
Define your Marketing Goals
When developing your overall marketing strategy you will include your aims, objectives, goals, competitor analysis,and projections for the year. You will outline the steps you will take to reach these goals and the KPI’s you will use to measure your success. These goals could include increasing brand awareness, driving traffic to your site, growing your followers or boosting sales. The SMART framework will help you create these goals. You will design each of your marketing campaigns around these goals and objectives. Once you have outlined your goals and devised your campaigns, it is time to allocate your budget for each campaign and establish how much of each campaign’s budget can be designated for placement ads. Focus on your campaign strategy, the most important factor being identifying your target audience.
Define your target audience
You have devised your strategy, outlined your goals and now you must define your target audience. In order to do this you must ask the following questions. Who are you trying to reach? Who does your product or service appeal to? What’s the best way to target this audience? How can you make your brand’s message resonate with them? Who do you want to attract and build a relationship with?A vital part of this process is to research your target audience. Study their online behaviour and understand where they spend most of their time online. Use tools to find the keywords they search for, this will help you create a message that will resonate with them. This research will not only help your overall marketing strategy but it will help you identify the best publications and placement for your audience.
Stay on Brand
When deciding where to place your ad, make sure you use credible publications that will enhance your brand. You want to add to this publication and build credibility for your brand therefore it is essential that they align. Once you have found the perfect placement you can begin bidding and negotiating for optimum placement and times. Make sure your article adds value to the publication and they work symbiotically to promote both brand messages. Enhancing your message and may also open the door to work collaboratively on campaigns going forward. Once your placements have been purchased, you can launch this campaign!
Spread the Word
Once you have launched your campaign, it is time to spread the word, throughout your network, with your colleagues and existing audience. You can spread the word even further by using social media and email marketing. Continue to monitor this placement and optimise it and adjust accordingly, the success of your placement will impact on your Google ranking as well as the awareness and credibility of your brand. Here at 2Cubed, we are experts in Digital Marketing and SEO, we want to help you optimise your brand and reach your marketing goals. Get in touch with us today to learn how we can help you.