Pay-per-click, commonly known as PPC, is a paid advertising strategy which is used to get your ad in front of your target demographic. When your PPC campaign is effective it can become a brilliant source of lead generation to your website. However conversely if your campaign is ineffective and is costing you money without giving you the leads and results you envisioned it can quickly become a very dear misadventure.
If you find yourself spending a lot of money on ads and PPC but still aren’t seeing good results then you need to take a step back and ask yourself the question “Is my PPC Campaign worth it?”. By taking a step back and evaluating the effectiveness or lack thereof of your campaign you can determine whether you need to tweak your campaign for better and improved results or whether you need to pause your campaign entirely and go back to the drawing board.
You need to be sure before you delete a PPC campaign because when you do you will lose all of its data and will be unable to retrieve any of it back. Before you delete an underperforming campaign you should first evaluate it and see if you can apply some tweaks to fix it and turn it into a strong performing campaign. To ensure your PPC campaign can perform as strongly as possible ensure that you have considered and took the following into account:
Evaluate Your Chosen Keywords:
For any PPC campaign to be successful it needs to incorporate the right keywords. These keywords need to be relevant to your target demographic. By undergoing proper keyword research before you start your campaign you can minimise the risk that you will incorporate irrelevant keywords in your campaign.
Landing Page Optimisation:
Your landing page will be the first impression for the users who you will get through your PPC campaign. Thus it is vital that your homepage gives a good first impression, by ensuring that the page is correctly optimised to give a good user experience you will increase your chances of getting conversions from your paid traffic. There is no point getting people to your website just for them to have a bad user experience and bounce, that will simply cost you money and give you nothing in return.
Created Ads:
Lastly you need to ensure that the ads themselves that you create need to be appealing and enticing enough to get people to click on them. To ensure that your ad speaks to your target audience incorporate the main keywords (which you will have discovered from your keyword research) into them and include a snippet that will act as a powerful and intriguing call to action.
Before you give up on your PPC campaign make the tweaks. By making these tweaks you should see an improvement in your PPC campaign and generate better results. For advice and information on having a successful website get in touch with 2Cubed today!
