Looking ahead at Search Engine Optimisation in 2025 there are a few factors that will still be a mainstay in effecting the google rankings of your website along with a few things that may become increasingly more important.
Core Web Vitals 2.0
Core Web Vitals that measure the real world user experience for loading performance, stability and interactivity of a website and its pages. By achieving good Core Web Vitals it helps your site with search visibility and ensures a better user experience on your site. In 2025 Google has doubled down on the importance of user experience with the recent updates to its Core Web Vitals. It is now more important than ever that websites optimise for interactivity and prioritise accessibility on websites. It’s also important to focus on continuous UX improvement and ensuring your site is smooth, fast loading and easy to navigate for users.
AI in SEO
It’s hard to get away from AI in everything we do nowadays. It’s also playing a huge part in the SEO of websites. AI can be beneficial in helping generate content and ideas but it is important not to overuse AI or generate your content fully from AI. Content still needs to be original and tailored to your specific audience.
Use of Backlinks
Backlinks have been an important part of SEO rankings for a long time now. However search engines are now starting to prioritise the quality of links rather than the quantity of them. Companies can look to create content that is valuable that naturally earns these backlinks and audit backlinks for toxic or irrelevant backlinks that may be harming your website.
Zero Click Searches
Another interesting SEO feature that will only grow in 2025 is the use of Zero Click Searches. Zero click searches is where users get their information from snippets on the search page rather than clicking into the individual website. Websites can optimise their content for this by using concise answers, bullet points and structured data.
These are just some of the factors that we believe will have an impact on website rankings in 2025. It’s increasingly important that websites continue to improve and optimise their content and websites to stay ahead of the competition. For more information or to talk to us regarding your SEO strategy reach out to us today.
