A business’s website is often a customer’s first impression. Yet many companies make costly web design mistakes on their site that turn visitors away and result in fewer leads than expected.
Ignoring mobile responsiveness
Over 60% of Irish web traffic is through mobile. Websites that don’t prioritise this are losing out to competitors. Common issues that show are zoomed out layouts, broken variations and hard-to-tap buttons. Here at 2Cubed websites are designed with mobile responsiveness at the forefront. If you have an existing website with issues contact us today to see how we can help!
Slow Load Times
Delays on websites reduce conversions; it’s that simple. Unoptimised images, bloated plugins and bad hosting all contribute to slow load times. It’s important to compress images, use lazy loading and invest in good website hosting to keep your website loading fast.
Poor Navigation & Structure
Visitors leave quickly if they can’t find what they are looking for easily. Websites which have overloaded menus, no clear call to actions and inconsistent structure all contribute to this. It’s important to simplify menus, include a clear path to important pages and use breadcrumbs on the site.
Overcomplicating the Design
Often, less is more. A clean, focused design leads to better engagement and conversions. Too many different fonts and colours make it hard for the website to stay on brand, a cluttered layout and distracting animations lead to visitors leaving your website. At 2Cubed our bespoke Web Design service focuses on creating a unique website based on your brand and business. More information check it out here!
By avoiding these web design mistakes your website can improve its performance, grow your business online and help build trust with customers. Here at 2Cubed we can help you build or revamp your site the right way!
