Category Archives: SEO

2Cubed offers high-quality Search Engine Optimisation (SEO) services in order to help your company increase its rankings on Google and other search engines.

Wordpress Website Development

5 Great Reasons Why You Should Develop Your Website on WordPress

WordPress is a content management system (CMS), which means it’s designed to help you organize and display the content on your website. The most popular CMS chosen by people to develop their website on is WordPress.

Here’s 5 great reasons why WordPress is the CMS platform of choice for many:

Free to use

WordPress is a free to use platform which means it’s perfect for those on a small budget especially for start up businesses. If you want to buy a specific theme to give your website a unique design there can be a small cost but to use and download the WordPress tool is absolutely free.

Easy to use interface

WordPress are renowned for their easy to use interface. It’s actually a very simple and fast process to get a WordPress website created and up running. While doing the more complex customisations may require some research beforehand most people will be able to get their website from beginning to live in a matter of minutes.  

Secure and Safe

WordPress is a cms that is very secure and safe. This is because WordPress makes it very simple to update your software and ensure it is all up to date. Ensuring your software is up to date will help to keep hackers away from your website. Updating your software couldn’t be easier as all you have to do to update plugins and themes is to click the checkboxes next to them and click the update button. There is also an option to enable auto updates so you won’t have to remember to manually check.

SEO Friendly

WordPress websites rank higher than other types of websites in search engines. Google and other search engines love WordPress and treat it favourably because as WordPress is very SEO friendly. WordPress also allows you the ability to use SEO plugins to further optimise and enhance your website’s SEO.

Easy to Customise

WordPress makes the process of customising your website easy regardless of whether you are tech savvy or not. To effectively use WordPress it is not a requirement to have prior knowledge of designing websites. WordPress offers users the choice of thousands of free templates and themes from which to choose from. WordPress themes are easy to customise and allow you to manually add custom functionality to your website through the use of plugins. This customisation allows you to put your own unique spin on your website.

WordPress is without a doubt the best CMS system to use. To inquire about using the WordPress CMS for your website get in touch with 2Cubed today.

For advice and information on having a successful website contact 2Cubed today!

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Google Ads

3 Common Google Ads Mistakes to Avoid Making

Recently we discussed how to evaluate whether your PPC campaign is worth it? In this post we will discuss 3 common Google Ads mistakes that people make all too often in their PPC Campaigns.

Not enough ads per group

Less is certainly not more when it comes to ads in your ad group. Google recommends that it is best practice to have at least three ads per ad group. If you only have one ad then you aren’t giving Google’s machine learning technology the proper chance to analyze and prioritize the ads that are expected to perform better.

Bad Landing Page

While getting a lot of traffic from Google Ads is a good thing, if you aren’t getting conversions out of these hits then it’s simply a waste of money. One big reason why you may be failing to get conversions is if your landing page is poor, if your landing page is poor people will land on your page, be unimpressed and leave without you converting them which means they cost you money and you got nothing in return. To ensure that your landing page is good you should ensure the following:

  • It loads fast
  • It has a clear Call to Action
  • It’s easy to read and navigate
  • It speaks to the audience who your ad is targeted at

Not taking advantage of Location Settings

To ensure that the right people, your target market see your ad you need to configure the location settings. If you only wish for your ad to be seen in a specific county, province or country you can do so through here. For instance, if your ad is aimed at businesses in Wexford then it shouldn’t be appearing in Dublin, Cork etc.. By taking advantage of location settings you can ensure that your budget will be spent on the right places.

By ensuring that you avoid these 3 common Google Ads mistakes you will minimise the risk of wasting your ads budget and greatly increase your chances of getting your target market to see and click on your ads and most importantly get conversions to your website from your successful PPC campaign.

For advice and information on having a successful website contact 2Cubed today!

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Importance of Google Reviews for SEO

Importance of Google Reviews for SEO

Whether it’s from word of mouth or testimonials reviews have always been an integral part of a business’s success. The positive impact of great reviews for a business cannot be underestimated nor can the negative impact of bad reviews.

Reviews help potential new customers to decide whether they should choose your business over another, having positive reviews from past clients will instill confidence in them that they will experience the same satisfaction as those before them who left the positive reviews. If your website for instance had no reviews then a customer may feel unsure whether they will receive a good service as they have no past precedent or frame of reference to base their decision off. Having reviews can provide this much needed clarity.

While getting reviews from customers has always been an exercise that is beneficial to businesses, the importance of Google Reviews for SEO has never been greater. By having Google reviews you can actively improve the visibility of your business on Google so this means that Google reviews are good for your SEO.

The reason Google reviews have become so important for SEO is that when people use the Google search engine Google will aim to generate the most relevant and beneficial results for local web searches as the quality and quantity of reviews on Google is one of the most important ranking factors for local SEO. Google looks to see how many reviews your business has and what your current average rating is and from here they will determine where exactly in the listings of the SERP (Search Engine Results Page) you should appear. Google themselves have even stated in the past that the “highest-rated” businesses near you will be returned when you search with local intent. By having your listing appear high with a great rating and a lot of reviews potential customers will be a lot more likely to click on to your website over your competitors and you will be a lot more likely to get conversions from these people.

A great part of any SEO strategy is to ensure that you can regularly get customers to give your business a review.

The best way to encourage people to give your business a review is to ensure the following:

  • Great Customer Service

By offering all customers a great customer service they will be happy and happy customers are a lot more susceptible to give you a positive review and share their good experience.

  • Simple Review Process

As well as ensuring that the customer service you offer is great, the second thing you should do to encourage reviews is to make the actual process of leaving you a review simple, straightforward and easy. The easier the process is the more likely people will be to take a second and give you a review. Don’t make the customer work for it!

2Cubed provide award-winning web design and mobile app development services. If you would like to give 2Cubed Web Design a review please click the link below:

CLICK HERE TO GIVE REVIEW

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Three Ways Your Web Design May Be Damaging your SEO

3 Ways Your Web Design May Be Damaging your SEO

April 25, 2019

As we have touched on before having a great Web Design employed throughout your website is very important to ensure that your website delivers a great user experience. We all know that a great user experience is great for SEO however if not properly done correctly web design can inadvertently end up actually damaging your SEO.

Three Ways Your Web Design May Be Damaging your SEO that you need to look for are:

Bad or no optimisation of Header Tags

Header tags (H1, H2, H3 etc..) are important for SEO as they help Google to determine what the content on your page is actually about. H1 should always be your page title and H2 tags need to accurately clarify what the page is about and what it contains. The other tags can be used when you go more in-depth.

Image Optimisation

A major factor in any web design is that it needs to visually be beautiful and pleasing to the eye of any user. To ensure that your images are successfully optimised you need to ensure the following three things have been done:

      • Ensure that relevant alt text has been applied to all your images.
      • Ensure that your image is compressed
      • Ensure that you have the correct image format

Non Mobile-Friendly Design

Since Google introduced Mobile-First Indexing the question of whether your website and web design is mobile friendly or not has become an extremely important one. Mobile-First Indexing means that Google will look at how your website performs on mobile first rather than on Desktop and from this judgement they will determine where your website will rank. Therefore if your web design for mobile is poor your SEO will be severely damaged.

If you can ensure that these three things are done then you will greatly reduce the chances of your web design damaging your SEO.

Website SEO Performance

The Importance of Text & Heading Structure of Website Content for Optimal SEO Performance

October 18, 2018

Strong website content is the cornerstone of having a successful website. By writing unique rich content that gives value to the user your website content will be strong, couple this strong content with great marketing/SEO and your site should soar up the rankings of the SERP (Search Engine Results Page).

Most people are familiar with the most common form of SEO for content which is optimising each key page with a unique Meta Title and Description. However there is further SEO that can and should be done to ensure your content ranks highly that many people aren’t aware of such as the importance of text structure and the importance of the successful implementation of a heading structure (H1, H2, H3 Etc..) on your page of content.

Text Structure is important as the structure of the texts on your site is very important for SEO. If your content is clearly structured, your chance to rank well in Google will be much higher. Before people choose to read content they do what is called a quick scan of the content. This is where they will run their eyes quickly over to content to get a quick feel for it before they commit to starting to properly read it. You need to hook the user from this scan to convince them to read it otherwise you have lost them.

This is where text structure becomes ever so important as the main parts that tend to catch people’s eyes when they scan over content is the beginning of sentences as people read left to right and secondly and probably most importantly what catches people’s eyes are headings and subheadings. Headings and subheadings will usually be in bold and also be centered so they really stand out easily, the headings and subheadings should be an accurate description of the content that lays beneath it. If these headings and subheadings are intriguing enough to convince the user to read the article after scanning then they have done their job!

Now that the importance of text structure has been explained, how directly linked the importance of heading structure to compliment it will also become quite apparent. As explained above headings and subheadings should be attractive and should clearly state the content of the paragraph beneath it. Best practice is to put a header above every long paragraph or above a group of paragraphs which are talking about a similar theme or topic.  

Header tags (H1, H2, H3 Etc..) are important for SEO because they communicate to search engines like google what your website and what that specific page is about.Search engines recognize the copy in your header tags as more important than the rest so it understands from this what your page is about. H1 is seen by google as the most important then H2, H3 etc.. It’s important to utilize your header tags however and not just throw them in anywhere and everywhere. To utilize header tags effectively for SEO they should contain your keywords which you hope to rank for. This is so effective as part of an SEO strategy because when search engines routinely crawl the website they will pick up on the header tags and will recognize the keywords you are using are important and are directly linked to what your website is about.

To find out more about the best way to employ effective content writing and other strategies to improve your website Contact 2Cubed today!

You can also contact us on 01 905 8114 or 051-440425, email hello@2cubed.ie

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