Cookie Compliance – GDPR

We’ve heard so much over the past few years about GDPR and protection of personal data. In May 2018, the European GDPR regulation came into force and caused many businesses to re-evaluate how they process and store customer information.

Cookie Compliance

More recently in Ireland, the Data Protection Commission have undertaken audits of a number of websites in varying industries to gain an understanding of compliance. For the most part, a high number of websites are not compliant. The full guidance can be found here – https://dataprotection.ie/en/guidance-landing/cookies.

What are cookies?

Cookies are small files stored on your browser when visiting a website. They essentially track your movements throughout the website to improve browsing experience by storing specific information each time you visit a site. They can also be used for may other purposes such as;

  • Necessary for the function of a website
  • To track data for Analytics tools (Allowing webmasters to track traffic and behaviours on the website)
  • Used for Advertising in order to tailor relevant ads to a user

Earlier this year, the European Data Protection Board issued guidance regarding the use of such cookies. The main finding from this report, which you can view here – https://edpb.europa.eu/sites/edpb/ was to allow users more freedom over the use of cookies. This means that a user must clearly give unambiguous consent when they land on a website. Implied consent is no longer a valid method.

Solutions

From the 5th October 2020, the DPC will be carrying out further audits and may even issue fines where compliance is not met. 2Cubed can help you to ensure you are compliant. Don’t delay now, protect your website. Please contact us for more information – https://2cubed.ie/contact/.

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