When it comes to eCommerce Websites user friendliness is critical to keeping visitors engaged and converting them into paying customers. Below we will cover some key elements that make for an enjoyable and smooth shopping experience for visitors.
Intuitive Navigation
The first step in improving your eCommerce Website is an intuitive navigation to improve their user experience. Clear menus and well structured categories ensures users can quickly find the products that they are looking for. It is important to avoid overwhelming users with too many choices and keep navigation clean and simple to use. Also by inserting a search bar it allows users to search directly for the product that they wish.
Streamlined Checkout Process
For website visitors a complicated checkout process is one of the main issues that cause cart abandonment. Some good ideas to ensure customers complete their purchases offer guest checkouts so customers do not need to create an account, keep the number of fields to a minimum and provide multiple payment options including Apple and Google Pay, Revolut, Stripe and Klarna for payment in three instalments.
Cross-Selling and Upselling Opportunities
To boost sales and enhance the shopping experience websites should also have sections for products bought together or part of a set. Unlike related products these suggestions should be placed to show customers how they can enhance their initial purchase. Many clothing websites will have this for example as a “Shop the Look” under the initial product or a compatible accessory to a tech product. This type of cross selling opportunities leads to increased cart value and encourages customers to explore more.
Vouchers and Discounts
Another way to encourage higher spending is the use of vouchers and discounts. E-commerce websites allow you to easily create vouchers for redemption on certain products or with certain parameters and discount categories or certain products. It must be easy to enter promo codes at checkout and offering free shipping or gifts for reaching a specific cart value encourages spending. A dynamic prompt like “Add €10 more for free shipping” helps create a sense of urgency.
Visual Hierarchy and Layout
Good design is essential in guiding a user’s attention throughout the website. Ensure key elements such as product images, pricing and add to cart buttons are prominent and easy to read. By utilising high quality images and clear calls to actions you can naturally lead customers through the buying process.
Security and Trust Signals:
Finally one other essential component for eCommerce websites is to ensure shoppers feel confident that their information is safe and security is paramount here. Security features such as SSL certificates, secure payment features such as paypal and credit cards and customer reviews feature prominently throughout the site. Furthermore, showing your return policies, contact information and customer support will further reinforce your site’s credibility.
If you’re interested in learning more or wanting to upgrade your eCommerce Website contact 2Cubed today!
