Building brand awareness and digital advertising through social media platforms is an essential part of most businesses marketing strategies. However, TikTok was not widely considered within the category of revenue generating social platforms until relatively recently.
Although TikTok is a well known ‘fun’ app that is primarily associated with teenagers and younger generations, who spend hours scrolling through videos of dancing animals and obscure challenges, it is quickly becoming a favourable place to advertise products and services.
Since the introduction of advertisements on the TikTok platform in 2019 several popular brands have used TikTok to promote their products, including Nike and Zara. Smaller companies are now following suit with several Irish-based brands using TikTok to advertise their new products including SOSU by Susan Jackson and mrcandy.ie
How can your business utilise TikTok to boost online sales?
With over 1 billion active users in 2021 TikTok is the obvious next step in social media advertising and it provides the perfect space for you to deliver your positive and authentic messages to the world.
If you are familiar with advertising on Instagram and Facebook you are halfway there, as the set up is not dissimilar to Facebook Ads Manager. Firstly you must set up a TikTok Ads Manager account to start and then consider your desired goals and objectives, audience and budget.
Choose your brand objective:
- In the Awareness Column select Reach
- In the Consideration Column select the appropriate box for your ad,
- Traffic – Sends more people to your website or app.
- App Installs- Get more people to download your app.
- Video Views – Show more people your video content
- Lead Generation- Collect leads for your business or brand
- In the conversion Column choose between Conversions and Catalogue Sales
Give your campaign a name and set a budget:
Name your campaign and settle on a budget for it. If you are unsure of what your budget should be then you can head over to https://ads.tiktok.com/help/article?aid=9683 for a suggested bid.
Where do you want your ad to feature?
- In Feed
- News Feed App Placement- do you want it to appear in TikToks other apps
- Pangle Placement – TikTok audience networks
- Automatic Placement – TikTok will decide
Do you want TikTok to generate combinations of your text, video and images?
You can decide whether you want TikTok to optimise your content, this will show only the best-performing ones.
Target your audience
Like most other social media platforms TikTok allows you to select your target demographic, you can select gender, age, location, language etc. This will ensure the right people see your ad.
When do you want your ad to appear?
TikTok allows you to schedule your individual ad group within the campaign, you can select your budget and the time and date you would like it to run. Within the individual ad groups of which there can be 20 in any one campaign, you must also select your bid strategy.
Now it’s time to create your ad!
Choose your format- Video, Image, you can also use spark ads (which help with trending organic posts within the TikTok platform only).
Choose or upload a thumbnail (the face of your ad), and make sure you preview the ad before submitting it for review.
FYI: You can also boost a post that you have already shared on TikTok by doing the following:
On your TikTok profile tap the three line icon for settings – creator tools – promote – and select the desired video, goals, audience and budget.
TikTok really is beginning to revolutionise the way we advertise, in order to achieve your goals and objectives through social media advertising you must ensure your ad is
To the point
On brand/ within the brand guidelines and authentic
Ads with positive messages and keywords tend to get more clicks.
At 2Cubed we offer a full range of digital marketing services from content creation to paid ads and more. Our website design services are solution based and aim to get the possible result for your business. Contact our team of experts today to start your digital transformation. General Enquiries – by using our contact form or by emailing hello@2cubed.ie. You can also avail of the LiveChat service on our website.
