There comes a point for every website when they are faced with a crossroads. The website may have been around for awhile, it may have become outdated and stale or perhaps it simply just isn’t performing like it use to anymore. It’s at this point where you the website owner will have to make a decision on how to rejuvenate and breathe new life into your website so it will hopefully perform well again.
Reskin or Redesign? Making the right choice
It’s at this point where you will decide whether your website needs a reskin or a complete overall website redesign. Think of your website as a house, sometimes a house simply needs a fresh coat of paint to improve it however if the issues are deeper, simply painting over the cracks won’t solve the issues in the long term and thus a reconstruction would be required, your website acts much the same.
A full website redesign refers to overhauling all, or nearly all, of the code and look of a website and would generally require a lot of programming work to give the website a brand new distinguishable look. Using the house metaphor from earlier, in this case, by doing a full website redesign we would be tearing down the old house and building a brand new improved one in its place.
A website refresh (commonly known as a website reskin) is akin to as we mentioned before giving your house a fresh coat of paint to improve its overall look and make it more appealing.
The huge difference between a website redesign and a website reskin is that a website reskin won’t necessarily change your website’s core functionality at all but it will give it a new look. You are changing the external aspect of the website so visually it’s different but the internal remains the same whereas with a website redesign the external and the internal both change drastically.
Factors to Consider
When you are deciding on whether you should have your website redesigned or re skinned there are a few factors in particular you should take into account such as:
Sometimes a website only needs a reskin instead of a complete redesign but this is something you need to be sure of because if you pay for a reskin and then a complete redesign 6 months later it was a waste as you should have just went straight for the redesign.
The time involved in doing a full comprehensive website redesign would require a lot more time and effort than just a reskin. Therefore, since a website redesign will take more time, it will come down to budget as more hours will equal more cost. If time and budget is too much of an issue for you then a reskin may be a more fitting option for you than a full redesign.
As well as budget and time, the security of your website can also be a mitigating factor in your choice. When your security is poor on a website you can experience a whole host of issues. These include slow load times, errors and even risk of viruses all which will drive customers away. Often these issues can be easily solved and rectified through correctly and efficiently optimising the existing code and content.
However, if the actual platform that the website itself is running on is an insecure or unstable platform then in this case doing a full complete website redesign and enhancing or changing the website platform would be the best course of action.
It is generally recommended that a website goes under a full website redesign every 2-3 years and a reskin or refresh every year or so. By implementing consistent website redesigns and reskins this will ensure that your website will always look modern, user friendly and will help increase success for your business.