Barclay Crop Protection Website Design & Development
2Cubed partnered with Barclay Crop Protection to completely transform their online presence with a bespoke website that reflects over 45 years of expertise in crop protection, manufacturing, and regulatory excellence.
Operating across Ireland, Europe and international markets, Barclay required a website capable of communicating complex technical information while remaining accessible to distributors, growers, partners and regulators. The previous website no longer reflected the scale of the business, making it difficult to showcase their extensive product portfolio, manufacturing capabilities and international reach.
The result is a modern, high-performance platform that strengthens Barclay’s digital presence while supporting future growth.
Client Brief
Barclay Crop Protection needed more than a visual refresh.
Their existing website had become dated and no longer reflected the company’s position as an established international manufacturer and supplier. Important information was difficult to navigate, product discovery was limited, and the overall experience lacked the confidence expected from a market-leading organisation.
The objectives of the new website were to:
- Modernise Barclay’s online presence
- Showcase over four decades of industry expertise
- Improve navigation across products, manufacturing, R&D and regulatory information
- Create an intuitive product search experience
- Support international audiences across multiple sectors
- Deliver a scalable platform that could grow alongside the business
- Improve website performance across desktop, tablet and mobile devices
Solution
2Cubed designed and developed a completely bespoke website focused on clarity, usability and long-term scalability.
Rather than overwhelming visitors with technical information, the content was carefully structured to guide users through Barclay’s integrated business—from manufacturing and formulation through to product registration and distribution.
The design combines clean layouts, strong imagery and confident typography to reinforce Barclay’s reputation as a trusted European crop protection manufacturer. Dedicated landing pages allow visitors to easily explore products, company information, research, careers and news while maintaining a consistent user experience throughout the site.
From a technical perspective, the website was developed for performance, flexibility and reliability, ensuring Barclay’s team can continue to expand product ranges and publish new content with ease.
Key features included:
- Bespoke website design tailored to Barclay’s brand
- Custom website development
- Advanced product search functionality
- Responsive design across all devices
- Streamlined user journey and navigation
- Flexible content management system
- Performance optimisation for faster loading
- Structured content for improved SEO
- Ongoing website maintenance and technical support
Before & After
One of the biggest improvements was the complete transformation of Barclay’s online presence.
| Before | After |
|---|---|
| Dated website design | Modern, professional interface reflecting Barclay’s market position |
| Difficult to navigate large volumes of technical information | Clear information architecture with intuitive navigation |
| Limited product discovery | Advanced product search by country and category |
| Company capabilities not fully showcased | Dedicated sections highlighting manufacturing, R&D, products, careers and innovation |
| Website offered limited flexibility for future growth | Scalable CMS allowing ongoing product updates and expansion |
| Less engaging user experience | Responsive, fast-loading website optimised for all devices |
The transformation gives Barclay a website that now matches the quality, innovation and professionalism of the organisation itself.
The Results
The new Barclay Crop Protection website successfully positions the company as a leading manufacturer and supplier within the crop protection industry.
Visitors can now quickly access products, technical information and company expertise through a modern, intuitive interface that supports users across multiple countries and markets.
The improved structure, enhanced navigation and faster performance provide a significantly better user experience while giving Barclay a scalable platform that will continue to support new product launches, business growth and international expansion.
Most importantly, the new website now reflects the professionalism, expertise and innovation that Barclay has built over more than 45 years in business.