Laois Hire

Laois Hire – High-Performance eCommerce Platform for National Equipment Hire

Sector: Construction / Equipment Hire | Platform: WordPress & WooCommerce | Services: Website Redesign, eCommerce Development, Product Search, SEO

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Laois Hire is Ireland’s leading nationwide plant and tool hire company, serving the construction, infrastructure, industrial, and event sectors with a vast range of equipment and support services. With depots located across the country and a reputation for reliability, they needed a modern, scalable digital platform that would reflect their national footprint and streamline online enquiries for hundreds of products.

2Cubed was commissioned to deliver a full website redesign and development project that would elevate the brand, simplify the customer journey, and integrate powerful product browsing functionality for both B2B and trade users.

Project Goals

• Redesign and modernise the main website to reflect scale and professionalism

• Build a WooCommerce-powered product catalogue for hire enquiries (not direct checkout)

• Enable fast product search and filtering across multiple categories

• Clearly highlight key sectors, depot locations, and support services

• Improve mobile experience and overall site performance

• Ensure scalability and ease of management for internal staff

What We Delivered

Modern, Responsive Website Design
We created a clean, intuitive website tailored to the construction and industrial sector. Strong visuals, bold typography, and clear calls to action guide users toward key interactions—product browsing, hire enquiries, and contacting their nearest depot. The mobile-first design ensures site managers, engineers, and contractors can easily access information on the go.

WooCommerce Product Catalogue with Enquiry Flow
Instead of a traditional eCommerce setup, WooCommerce was customised to act as a dynamic product catalogue supporting quote-based hire. Customers can:

• Browse products by category or use-case

• Add items to a “Hire List”

• Submit tailored hire enquiries with selected products, locations, and durations

This system integrates seamlessly with internal sales workflows, reducing manual coordination.

Advanced Product Filtering & Search
Fast, Ajax-based filtering by category, application, and keywords allows users to quickly find equipment—whether diggers, lifts, generators, or power tools—minimising friction and boosting enquiry conversion.

Custom Location & Depot Pages
Location-specific pages and structured data improve local SEO, helping customers find the nearest branch, access contact details, and get directions in just a few clicks.

Sector-Based Navigation & Content Strategy
The site allows browsing by sector (e.g., Construction, Events, Infrastructure), delivering tailored messaging and product groupings to support business development across different industries.

SEO-Focused Development & Migration
A full SEO migration strategy, including 301 redirects, metadata optimisation, clean URLs, and technical improvements, preserved rankings and enhanced crawlability.

CMS Flexibility for Internal Teams
Built on WordPress with custom post types and reusable content blocks, the site gives the Laois Hire team full control over updating products, sectors, services, and depot details—no developer required.

Hosting & Maintenance Support
Hosted on a fast, secure managed WordPress platform, with integrated backups, uptime monitoring, and ongoing 2Cubed support to maintain performance, security, and reliability.

The Result

The new LaoisHire.com is a high-performance, scalable website that transforms how customers browse, select, and enquire about equipment. It positions Laois Hire as a digital leader in the equipment hire sector, combining speed, simplicity, and a seamless user experience.

Looking to digitise your equipment hire business?

2Cubed specialises in tailored WordPress + WooCommerce builds for product-heavy, enquiry-driven businesses. Let’s build a digital platform that supports your growth.