Laois Hire

Laois Hire – High-Performance eCommerce Platform for National Equipment Hire

Sector: Construction / Equipment Hire | Platform: WordPress & WooCommerce | Services: Website Redesign, eCommerce Development, Product Search, SEO

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Laois Hire is Ireland’s leading nationwide plant and tool hire company, serving the construction, infrastructure, industrial, and event sectors with a vast range of equipment and support services. With depots located across the country and a reputation for reliability, they needed a modern, scalable digital platform that would reflect their national footprint and streamline online enquiries for hundreds of products.

2Cubed was commissioned to deliver a full website redesign and development project that would elevate the brand, simplify the customer journey, and integrate powerful product browsing functionality for both B2B and trade users.

Project Goals

• Redesign and modernise the main website to reflect scale and professionalism
• Build a WooCommerce-powered product catalogue for hire enquiries (quote-based, not direct checkout)
• Enable fast product search and filtering across multiple categories
• Clearly highlight key sectors, depot locations, and support services
• Improve mobile experience and overall site performance
• Ensure scalability and ease of management for internal staff
  

  What We Delivered

  Modern, Responsive Website Design

  We designed a clean, intuitive website tailored for the construction and industrial sectors. Bold visuals, clear calls to action, and user-focused layouts guide visitors toward key interactions—browsing products, submitting hire enquiries, or contacting the nearest depot. A mobile-first approach ensures engineers, contractors, and site managers can access information easily on the go.

  WooCommerce Product Catalogue with Enquiry Flow

  Instead of a standard eCommerce checkout, WooCommerce was customised to act as a dynamic product catalogue supporting quote-based hire:

  • Browse products by category or application

  • Add items to a “Hire List”

  • Submit tailored hire enquiries with selected products, locations, and durations

  This system integrates seamlessly with internal sales workflows, reducing manual coordination and improving efficiency.

  Advanced Product Filtering & Search

  Fast, Ajax-powered filtering by category, application, and keywords allows users to quickly find equipment—whether diggers, lifts, generators, or power tools—minimising friction and boosting enquiry conversions.

  Custom Location & Depot Pages

  Location-specific pages and structured data improve local SEO, making it easy for customers to find the nearest branch, access contact information, and get directions with just a few clicks.

  Sector-Based Navigation & Content Strategy

  Visitors can browse by sector (e.g., Construction, Events, Infrastructure), with tailored messaging and product groupings designed to support business development across multiple industries.

  SEO-Focused Development & Migration

  A full SEO migration strategy, including 301 redirects, metadata optimisation, clean URLs, and technical improvements, preserved search rankings while enhancing crawlability and long-term visibility.

  CMS Flexibility for Internal Teams

  Built on WordPress with custom post types and reusable content blocks, the site gives the Laois Hire team full control over updating products, sectors, services, and depot details—no developer required.

  Hosting & Maintenance Support

  Hosted on a fast, secure managed WordPress platform with integrated backups, uptime monitoring, and ongoing support from 2Cubed, ensuring consistent performance, security, and reliability.

  The Result

  The new LaoisHire.com is a high-performance, scalable website that transforms how customers browse, select, and enquire about equipment. It positions Laois Hire as a digital leader in the equipment hire sector, combining speed, simplicity, and a seamless user experience.

  Looking to digitise your equipment hire business?
  At 2Cubed, we specialise in tailored WordPress + WooCommerce solutions for product-heavy, enquiry-driven businesses. Let’s build a digital platform that supports your growth and drives results.