Laois Hire

Laois Hire – High-Performance eCommerce Platform for National Equipment Hire

Sector: Construction / Equipment Hire | Platform: WordPress & WooCommerce | Services: Website Redesign, eCommerce Development, Product Search, SEO

Visit Website →

Laois Hire is Ireland’s leading nationwide plant and tool hire company, serving the construction, infrastructure, industrial, and event sectors with a vast range of equipment and support services. With depots located across the country and a reputation for reliability, they needed a modern, scalable digital platform that would reflect their national footprint and streamline online enquiries for hundreds of products.

2Cubed was commissioned to deliver a full website redesign and development project that would elevate the brand, simplify the customer journey, and integrate powerful product browsing functionality for both B2B and trade users.

Project Goals

• Redesign and modernise the company’s primary website to reflect scale and professionalism

• Build a WooCommerce-powered product catalogue for hire-based enquiries (not direct checkout)

• Enable users to search and filter products quickly across multiple categories

• Highlight key sectors, depot locations, and support services clearly

• Improve mobile experience and performance sitewide

• Ensure scalability and ease of management for internal staff

What We Delivered

Modern, Responsive Website Design

We created a clean, intuitive website design tailored to the construction and industrial sector. The new interface combines strong visuals, bold typography, and strategic calls to action to guide users toward key interactions—product exploration, hire enquiries, and contact with their nearest depot.

The design is fully responsive and mobile-first, ensuring that busy site managers, engineers, and contractors can easily find and enquire about equipment on the go.

WooCommerce Product Catalogue with Enquiry Flow

Rather than using WooCommerce for traditional eCommerce, we tailored the system to act as a dynamic product catalogue that supports quote-based hire rather than online transactions. This allows customers to:

• Browse products by category or use-case

• Add items to a “Hire List” (similar to a cart)

• Submit tailored hire enquiries with selected products, locations, and durations

This system was built to support internal sales workflows and reduce the need for manual phone/email coordination.

Advanced Product Filtering & Search

With an extensive and varied catalogue of equipment, we implemented fast, Ajax-based filtering by category, application, and keywords. Users can quickly narrow down their options whether they’re searching for diggers, lifts, generators, or power tools—reducing friction and increasing enquiry conversion.

Custom Location & Depot Pages

As a national provider with depots across Ireland, we created location-specific pages and structured data to support local SEO. These help customers find their nearest branch, view contact details, and get directions—all within a few clicks.

Sector-Based Navigation & Content Strategy

The new site makes it easy to browse by sector (e.g., Construction, Events, Infrastructure), allowing Laois Hire to target specific client types with tailored messaging and product groupings. This not only improves UX but also supports strategic business development across verticals.

SEO-Focused Development & Migration

We implemented a full SEO migration strategy to preserve rankings during the transition to the new site. This included 301 redirects, metadata optimisation, clean URL structures, and technical improvements to enhance site speed and crawlability.

CMS Flexibility for Internal Teams

Built on WordPress with custom post types and reusable content blocks, the site gives Laois Hire’s internal team full control over updating products, sectors, service content, and depot details—without requiring development input.

Hosting & Maintenance Support

The website is hosted on a fast, secure managed WordPress platform with integrated backups, uptime monitoring, and ongoing 2Cubed support. Our maintenance team ensures plugins and security measures remain up to date while performance remains high.

The Result

The new LaoisHire.com is a high-performance website built for scale, speed, and simplicity. It transforms how customers browse, select, and enquire about equipment—while positioning Laois Hire as a digital leader in the equipment hire space.

Whether browsing from a building site or a corporate office, customers can now find what they need quickly and efficiently—backed by a professional, easy-to-use digital experience.

Looking to digitise your equipment hire business?

2Cubed specialises in tailored WordPress + WooCommerce builds for product-heavy, enquiry-driven businesses. Let’s build a digital platform that supports your growth.