Users judge your website in seconds. Learn how to close the trust gap with fast, accessible, and professional design in 2026.
As Ireland celebrates National Women’s Enterprise Day 2025, Jennifer O’Brien of 2Cubed.ie reflects on the evolving role of women in software engineering – and how technical excellence, creativity, and leadership combine to drive innovation.
Local SEO is transforming how Irish businesses attract customers in 2025. With Google updates focusing on proximity, relevance, and trust, companies that optimise their Google Business Profile, leverage Local Services Ads, and publish hyperlocal content can stand out in search results. This guide outlines proven strategies to boost visibility, generate qualified leads, and increase foot traffic, helping local businesses compete – and win – against bigger brands.
AI is revolutionizing SEO by transforming keyword research. In 2025, businesses can leverage AI tools to understand user intent, predict trends, optimise for voice and natural language, and gain a competitive edge in search rankings.
Brochure-style websites are no longer enough to engage users or drive conversions. Businesses are shifting to web apps – dynamic, interactive, and personalized platforms that boost engagement, automate processes, and deliver a competitive edge online.
Choosing between a template and custom website can shape your business’s online success. Custom development offers flexibility, scalability, and stronger branding – ideal for unique functionality, high traffic, and long-term growth, while templates suit simpler, short-term needs.
User experience is now a core part of web design, directly affecting SEO, engagement, and conversions. From fast load times to intuitive navigation, great UX keeps visitors engaged, improves rankings, and drives results.
Website speed is critical for SEO, user engagement, and conversions. Fast-loading pages improve rankings, reduce bounce rates, and drive more sales.
AI is transforming Google Search, making helpful content, structured pages, and user-focused design more important than ever. At 2Cubed, we create websites that answer real questions, provide seamless experiences, and build trust – optimised for both people and AI-driven search.
Accessible web design ensures everyone can use your website, improves SEO, meets legal standards, and creates a more inclusive, future-proof online presence.
Website development creates fast, secure, and user-friendly sites that grow with your business. It’s the foundation of performance, functionality, and success online.
Google Local Services Ads are now live in Ireland, giving home service providers a powerful new way to appear at the top of Google Search and attract high-quality leads.
Show Your Commitment to Accessibility. Make your website more inclusive with a free, customisable Accessibility Statement template – simple to download and use.
AI-powered tools like ChatGPT are changing how people search online, prompting businesses to rethink their digital strategies to stay visible in conversational search.
Businesses are increasingly turning to membership websites to provide exclusive content and offer a deeper engagement with users. These types of websites are very useful for educators, consultants or content creators.
A business’s website is often a customer’s first impression. Yet many companies make costly mistakes on their site that turn visitors away and result in fewer leads than expected.
When it comes to running successful websites, choosing the right hosting package can go a long way and is just as important as a great website design and content. Poor hosting leads to slow load times, frequent downtime and security vulnerabilities. These negatively impact user experience, search engine rankings and business performance. What should you…
The European Accessibility Act is a directive from the European Union, which seeks to improve the functioning of the internal market for accessible products and services by removing barriers created by divergent legislation.
A Progressive Web App delivers an app-like experience on the web. Some features PWAs have include functioning smoothly across all devices, quick load times, and can even work offline.
