Social media has the power to generate huge amounts of traffic to your website. When social media is integrated correctly your social media traffic can rise significantly if you can establish a strong, steady and consistent flow of traffic from your social media platforms to your website.
To achieve this feat is something that is not always simple but your chances to achieve it can be enhanced greatly if you can do the following things:
Have Social Media Feeds on your page
Having social media feeds on your website is a great way to catch the eye of users when they visit the website as unlike most content on websites which is static such as text and still images, feeds are live and change in real time as they are continuously pulling fresh data and scrolling.
Include Sharing Buttons on Your Blog Posts
By including sharing buttons on your website you give users the chance to share your blog posts on their profile pages on their social media platform such as Facebook, twitter, LinkedIn etc.. and from these platforms other users can see this and click on the shared post and end up on your website.
Have Social Media Button/Links on your website in header or footer
It should always be easy and convenient for people to find your social media pages, by including them in your header and/or footer they will be clearly visible and will encourage users to check out your social media pages which will help to increase their following.
Engage regularly with your audience through your social media platforms
When people actually take the time to message you or post on your social platform make sure that you engage with them. This shows everyone that you’re a business who cares about their customers and takes the time to answer their questions or queries. This will increase the relationship between your business and users and they will be a lot more receptive to future advertising and linking that you may do through social media to your website.
Social media is free to use, so you have no excuse not to utilize it to its fullest. If you can do the above things mentioned in this article you should be well on your way to successfully integrating social media with your website to increase your traffic generated from social media.