Barclay Crop Protection

2Cubed partnered with Barclay Crop Protection to design and develop a modern, robust website for an Irish-owned, family-led company with over 45 years of experience in crop protection across Europe and international markets.

Barclay operates at the intersection of manufacturing excellence, regulatory expertise, and agricultural innovation. The goal of the project was to create a clear, authoritative digital platform that reflects the scale of their operations, communicates technical capability with confidence, and supports a diverse international audience across agriculture, amenity, and horticulture sectors.

The website needed to clearly present Barclay’s integrated approach from formulation and manufacturing through to registration and distribution while remaining accessible, informative, and easy to navigate for customers, partners, and regulators.

Location

Ireland (Operating Across Europe and International Markets)

Services Delivered

Website Design

• Clean, professional design aligned with the agricultural and manufacturing sectors
• Confident visual language reflecting trust, scale, and regulatory credibility
• Strong use of imagery to showcase production facilities, products, and real-world application
• Structured layouts to support complex information without overwhelming users

Website Development

• Custom-built website developed for performance, reliability, and scalability
• Fully responsive experience across desktop, tablet, and mobile devices
• Flexible content management to support ongoing product updates, news, and regulatory content
• Optimised load speeds and performance for international users

Content Structure & User Experience

• Clear storytelling around Barclay’s history, expertise, and integrated operations
• Dedicated sections for products, manufacturing, R&D, careers, and news
• Product search functionality allowing users to explore offerings by country and category
• Logical navigation designed to support both first-time visitors and returning industry professionals

Brand Positioning & Trust Signals

• Prominent presentation of key figures, experience, and international reach
• Emphasis on quality, traceability, and EU-compliant manufacturing processes
• Content structured to reinforce Barclay’s long-standing reputation and future-focused innovation

Ongoing Support & Maintenance

• Continued technical support and website maintenance
• Performance monitoring and security updates
• Ongoing enhancements to support product expansion and business growth

The Result

The new Barclay Crop Protection website delivers a strong, confident online presence that reflects the company’s depth of experience, operational scale, and commitment to quality. Complex manufacturing and regulatory capabilities are communicated clearly, while the site remains accessible to a wide range of stakeholders across multiple markets.

Built for performance, clarity, and long-term scalability, the platform supports Barclay’s continued growth, product expansion, and international reach while reinforcing trust with customers, partners, and regulators alike.

2Cubed is proud to support Barclay Crop Protection with a digital platform that reflects their expertise today and supports their ambitions for the future.

At 2Cubed, we design and develop websites for manufacturing, science, and agriculture-led organisations that need clarity, credibility, and performance online. Contact us today to discuss your next project.