Earlswood Garden & Landscape Centre

2Cubed was delighted to partner with Earlswood Garden & Landscape Centre to design and develop a modern ecommerce and digital experience for one of the Midlands’ largest and most established garden centres.

Earlswood is a 7.5-acre destination offering everything from plants, mature trees, and specimen planting to natural stone, paving, timber, and outdoor living solutions. The goal of the project was to create a digital platform that reflects the scale and quality of the physical site while making it easy for customers to explore products, discover inspiration, and shop online.

The new website needed to support both retail and trade customers, showcase the breadth of stock available, and communicate the full Earlswood experience including landscaping services, the café, and in-store inspiration areas.

Location

Earlswood, Solihull, UK

Services Delivered

Website Design

Clean, modern design that reflects the premium quality of Earlswood’s plants, landscaping materials, and outdoor living products
Strong visual layout to highlight key departments including Plants & Garden, Stone & Landscaping, and Timber & Fencing
Inspiration-led design approach showcasing garden ideas, featured products, and seasonal highlights
User-focused structure to help customers easily navigate a large and diverse product range

Website Development

Custom ecommerce build designed for scalability and large product catalogues
Fully responsive experience optimised for desktop, tablet, and mobile users
Flexible content architecture to support ongoing updates, seasonal campaigns, and new product ranges
Performance-focused development to ensure fast browsing across high-volume product categories

Ecommerce & Trade Functionality

Streamlined online shopping experience with clear product categorisation
Support for both retail customers and trade/professional users
Integration of trade services including real-time stock visibility and professional ordering pathways
Optimised checkout flow to support conversion across a wide product range

Content & Experience Features

Dedicated sections for inspiration, blogs, and garden design ideas
Highlighting of Earlswood’s full experience including the Food Hall & Café
“Earlswood Club” membership area concept to encourage loyalty and repeat visits
Strong storytelling elements to communicate the scale and uniqueness of the garden centre

Ongoing Support & Maintenance

Ongoing technical support, updates, and monitoring
Security maintenance and performance optimisation
Continuous improvements to support ecommerce growth and seasonal demand

The Result

The new Earlswood Garden & Landscape Centre website delivers a rich, inspiring, and highly functional digital experience that reflects the scale and quality of the physical destination. The platform makes it easy for users to explore thousands of products, gather inspiration for their outdoor spaces, and engage with both retail and trade services.

Built with performance, flexibility, and usability in mind, the website supports Earlswood in showcasing its extensive range while enhancing the customer journey from inspiration through to purchase.

2Cubed is proud to have partnered with Earlswood Garden & Landscape Centre and looks forward to supporting their continued digital growth.

At 2Cubed, we design and develop ecommerce platforms that help large-scale retailers and destinations thrive online. Contact us today to start your next project.