For most businesses, content feels straightforward. You write a few core pages, publish the occasional update, maybe add a case study or two. Once it’s live, it feels “done.” But content rarely stays simple for long. As a business grows, content stops being a marketing task and starts becoming part of how the company communicates,…
Marketing your business has never been cheaper. Instead of spending hundreds or thousands of euros on newspaper, radio, or on television advertising, you can now promote your brand effectively online for little or no cost. Facebook advertising can be hugely effective for Irish companies, and we work with many of our customers to help them…
Last year, Facebook introduced its Ad Exchange, which changed how they sold their advertising online. Instead of using your liked pages and interests, they began to target you with ads based on your browsing history. However, in the past month, they’ve upped the ante once again, and now you’ll find these ads popping up in…
Last year, Microsoft shelled out a whopping $1.2 billion to acquire social media company Yammer, seeing it as a potential alternative to Facebook or even LinkedIn for businesses. Yammer not only keeps you in contact with colleagues and people in your industry, but also allows for simple collaboration on projects letting you share files, documents,…
A few years ago, every single website you landed on had two things: A flash intro video Auto-scrolling navigation Nowadays, you’re beginning to see these things less and less. Not just because we’ve moved on from them, but because so many of us are using other means to navigate our way around the internet. Smartphones…
For your website to reach the biggest audience, you’ll need it to have a responsive design. This ensures that it works just as well on mobile phones and tablets as it does on laptops and computers. Look at the stats below just to see how important the smartphone is when trying to reach your target…
This is Part 3 of Shopify’s Google AdWords series by ex-Googler Anton McCarthy. Part 1: Five Ecommerce Google AdWords Tips Part 2: Google AdWords Conversion Tracking for Ecommerce Introduction To run a successful Google AdWords campaign, you NEED to understand keyword matching. It’s one of the key factors in the set-up and management…
We came across this fantastic info graphic on another blog. Scurri.co.uk are a logistics company that we follow for the latest in shipping in eCommerce websites. https://www.scurri.co.uk/blog. Shopping Cart Abandonment is very relevant for our customers and some of the key findings are eye openers. Most of the time the key findings are about the…
Will .co domains take off and be a new country-neutral domain? Many customers are often disappointed with the availability of .com addresses.
Have a look at this excellent video, which might help you write the best content for your website. This tutorial will help you develop a content strategy for your website. If you find this helpful send us an email and tell us so hello@2cubed.ie
