When it comes to running successful websites, choosing the right hosting package can go a long way and is just as important as a great website design and content. Poor hosting leads to slow load times, frequent downtime and security vulnerabilities. These negatively impact user experience, search engine rankings and business performance. What should you…
Whether it’s from word of mouth or testimonials reviews have always been an integral part of a business’s success. The positive impact of great reviews for a business cannot be underestimated nor can the negative impact of bad reviews. Reviews help potential new customers to decide whether they should choose your business over another, having…
Pay-per-click, commonly known as PPC, is a paid advertising strategy which is used to get your ad in front of your target demographic. When your PPC campaign is effective it can become a brilliant source of lead generation to your website. However conversely if your campaign is ineffective and is costing you money without giving…
Mobile-First indexing was introduced by Google as an effort to make websites on the internet more mobile friendly. According to trends more users use mobile than desktop when browsing, so in accordance with this user behaviour trend Google have placed a higher emphasis on how a website is designed and works on mobile than on…
When you have worked hard to create and develop your own business and you have decided it is now time for you to grow your online presence, expand your reach and build your brand online. The first step is to get a website for your business. So where do you begin the process of getting…
If your website does not have an SSL cert then you are severely limiting the chances of your website being successful. In August 2018 Google began to flag websites who had not gotten an SSL Certificate for their website. This means that Google will mark all websites that have not already migrated to HTTPS as…
In the world of Web Design & Web Development the goal of User Experience (UX) is to ensure that all users who visit your website have a positive experience whilst browsing on it. To ensure they have a positive User Experience the Web Design of the website should be done in a way which means…
Website page speed is the measurement of exactly how fast the content on your page loads. This means how long it takes to fully display the content of your page. One of the best ways to evaluate your page speed is to use the free tool Google PageSpeed Insights. In one of our most recent…
Ecommerce has grown dramatically in its importance and its ability to be the deciding factor between whether a business is a success or not. This was more clearer than ever from the findings in the 2019 PwC Irish Retail & Consumer Report which provides a vast array of interesting insights about consumers and the current…
Google PageSpeed Insights is a free tool offered by Google which is designed to report and make an informed determination of the performance of a specific web pages performance on both Desktop and Mobile devices. Google PageSpeed Insights also provide suggestions on how that specific web page can be improved. The report that is provided…
Content and SEO are two important elements of a website that when both done well can elevate a website to new levels of success. However when neither is done well or even just one is done well then the website will without a doubt suffer. The reason for this and the reason that content and…
Website designs one of the most important components of a website alongside functionality. The design and look of your website can be the deciding factor on whether your website is a success or not.
Google ads formerly known as google adwords is an online based advertising tool that businesses can use to promote their website and acts as Google’s platform for pay per click ads. Google ads give businesses complete control over all aspects such as the ads they create, when those ads start and stop, how much money…
In our previous post about Shopify we discussed how it’s popularity was due to the 3 main reasons being the following: Shopify gives you the power to create and personally customize your own E-commerce store Shopify allows you the ability to sell your product/service online in many different areas whether it’s mobile, social media, web,…
In this post, we’ll look at the importance of website maintenance. When most people get a website designed their main focus is the visual look and the physical content of the website. Most people will spend the majority of the development process focusing on these two things. Once they are happy with both and the…
Shopify is a complete commerce platform that lets you start, grow, and manage a business. Shopify is completely cloud-based and hosted, which means you don’t have to worry about upgrading or maintaining software or web servers. This gives you the flexibility to access and run your business from anywhere with an internet connection. Shopify has…
SEO when done effectively helps your website to soar up the rankings and rank high on the first page of google’s SERP (Search Engine Results Page). So the merits of doing SEO are clear and already established, but how often should one be doing SEO? The answer is often, quite often actually! SEO is not…
SEO when implemented correctly can work wonders for a website. However, as there are many different ways of doing SEO many people can fall prey to making some common mistakes.
Evergreen content refers to content that stays relevant all year. It’s forever “green” and fresh. Most content is fresh and popular for a short time after being initially posted and then goes stale becoming less and less popular until it fades into obscurity. Evergreen content by its very nature is the very opposite of this…
