What Growing Businesses Underestimate About Content
As businesses grow, content quickly becomes complex and inconsistent. Learn why structure and governance matter more than volume or publishing frequency.
As businesses grow, content quickly becomes complex and inconsistent. Learn why structure and governance matter more than volume or publishing frequency.
News
SEO
What is Structured Data?
Structured data is used to enhance your search results. It tells Google more about your company and your website. 2Cubed can help with your structured data
SEO
Tips and Tricks
5 Great Content Marketing Tips
As traditional marketing has become less effective in this modern digital age more and more have turned their focus towards content marketing for their marketing needs. Content marketing is a strategic marketing approach focused on creating and distributing content that can not only attract your target audience but actively retain them which will mean the…
Web Design
Tips and Tricks
The link between Website Speed and User Experience
There is an intrinsic link between Website Speed and User Experience. There is a direct correlation between website speed & user experience, when the website speed is fast, it can greatly contribute to your website delivering a positive user experience, likewise a slow or frustrating website speed can lead to your website delivering a very…
Web Design
Tips and Tricks
Why Graphic Web Design is more important than you think!
Graphic Web Design is a fundamental part of web design, it includes everything from background images, banners and button controls to colour scheme, text style, and graphics. The impact that graphic design has on your website is merely not just aesthetic as many would first think. In fact, web design can actually be one of…
SEO
Tips and Tricks
5 Great Reasons Why You Should Develop Your Website on WordPress
WordPress is a content management system (CMS), which means it’s designed to help you organize and display the content on your website. The most popular CMS chosen by people to develop their website on is WordPress. Here are 5 great reasons why WordPress is the CMS platform of choice for many: Free to use WordPress…
SEO
Tips and Tricks
3 Common Google Ads Mistakes to Avoid Making
Recently we discussed how to evaluate whether your PPC campaign is worth it? In this post we will discuss 3 common Google Ads mistakes that people make all too often in their PPC Campaigns. Not enough ads per group Less is certainly not more when it comes to ads in your ad group. Google recommends…
SEO
Tips and Tricks
Importance of Google Reviews for SEO
Whether it’s from word of mouth or testimonials reviews have always been an integral part of a business’s success. The positive impact of great reviews for a business cannot be underestimated nor can the negative impact of bad reviews. Reviews help potential new customers to decide whether they should choose your business over another, having…
Tips and Tricks
Is my PPC Campaign worth it?
Pay-per-click, commonly known as PPC, is a paid advertising strategy which is used to get your ad in front of your target demographic. When your PPC campaign is effective it can become a brilliant source of lead generation to your website. However conversely if your campaign is ineffective and is costing you money without giving…
Tips and Tricks
Mobile-First Indexing and SEO
Mobile-First indexing was introduced by Google as an effort to make websites on the internet more mobile friendly. According to trends more users use mobile than desktop when browsing, so in accordance with this user behaviour trend Google have placed a higher emphasis on how a website is designed and works on mobile than on…
Tips and Tricks
3 Questions You Need to Ask When Getting a Web Design Quote
When you have worked hard to create and develop your own business and you have decided it is now time for you to grow your online presence, expand your reach and build your brand online. The first step is to get a website for your business. So where do you begin the process of getting…
Tips and Tricks
The importance of an SSL Cert & HTTPS for your Website
If your website does not have an SSL cert then you are severely limiting the chances of your website being successful. In August 2018 Google began to flag websites who had not gotten an SSL Certificate for their website. This means that Google will mark all websites that have not already migrated to HTTPS as…
Tips and Tricks
The Importance of Great Web Design for User Experience
In the world of Web Design & Web Development the goal of User Experience (UX) is to ensure that all users who visit your website have a positive experience whilst browsing on it. To ensure they have a positive User Experience the Web Design of the website should be done in a way which means…
Tips and Tricks
How to Improve Your Website Page Speed
Website page speed is the measurement of exactly how fast the content on your page loads. This means how long it takes to fully display the content of your page. One of the best ways to evaluate your page speed is to use the free tool Google PageSpeed Insights. In one of our most recent…
Tips and Tricks
The Importance of Ecommerce for Retail Businesses
Ecommerce has grown dramatically in its importance and its ability to be the deciding factor between whether a business is a success or not. This was more clearer than ever from the findings in the 2019 PwC Irish Retail & Consumer Report which provides a vast array of interesting insights about consumers and the current…
Tips and Tricks
Google PageSpeed Insights and why it’s so important!
Google PageSpeed Insights is a free tool offered by Google which is designed to report and make an informed determination of the performance of a specific web pages performance on both Desktop and Mobile devices. Google PageSpeed Insights also provide suggestions on how that specific web page can be improved. The report that is provided…
Tips and Tricks
The Importance of Good Content for SEO Value
Content and SEO are two important elements of a website that when both done well can elevate a website to new levels of success. However when neither is done well or even just one is done well then the website will without a doubt suffer. The reason for this and the reason that content and…
Tips and Tricks
Web Designers Wexford
Website designs one of the most important components of a website alongside functionality. The design and look of your website can be the deciding factor on whether your website is a success or not.
Tips and Tricks
How to Use Adwords
Google ads formerly known as google adwords is an online based advertising tool that businesses can use to promote their website and acts as Google’s platform for pay per click ads. Google ads give businesses complete control over all aspects such as the ads they create, when those ads start and stop, how much money…