In the aggressive and competitive online market of today, Effective SEO has often proven to be the deciding factor for whether a website becomes successful or not.
With so much knowledge nowadays about SEO virtually all websites are employing it in one shape or another as gaining high ranking positions on the SERP (Search Engine Results Page) has become more competitive than ever before.
However this being said not all SEO was created equal as many are not utilising it to its full potential either through laziness or simple ignorance of what is required from them to employ effective SEO optimisation throughout their respective websites.
So how can someone who is doing SEO for their website know if they are doing it correctly or not you may ask?
As for so many cases the proof is in the pudding! A great way to figure out if your SEO work has been effective or ineffective is to gauge it off metrics which can often be found through channels and tools such as google analytics, Moz etc.
Below are four great metrics to measure your SEO success or lack thereof against:
Keyword Ranking is something you should always be tracking regularly. Keyword rankings let you know how your website is performing on the SERP on google and if its appearing high for key search phrases related to your business. By improving these rankings you will have an increased flow of traffic to your website which will increase your chances of getting more conversions on your website. There is no particular trick to ranking high for keywords as google’s algorithm is ever-evolving and as such this means that there is no exact way to predict how well your website will perform in the rankings. It is a case of constantly checking and amending your strategy as needed.
Organic Search Traffic
Organic Search Traffic is the amount of natural traffic you get to the website. Effective use of SEO can improve your SEO performance in many ways. Three particular ways to improve your organic traffic are as follows:
- By improving your ranking position on the SERP, as such you will be viewed more and have more traffic to your website.
- By improving meta titles and meta descriptions users will now be more likely to click and interact with your content thus increasing your organic traffic.
- Creating more content means that not only will your website have fresh content being applied to it which shows it’s an active and very alive website but also having new content gives you the opportunity to target new keywords and opportunities to earn visibility.
Online Conversion Rate
What’s considered a “healthy” Online Conversion Rate tends to vary wildly depending on the industry. Conversions should always be a measurable event that can be tied to revenue. The actual conversion rate itself is comprised of the percentage of website visitors that complete a conversion. Generally speaking a conversion rate of 1.5%-3% is considered quite good. Effective SEO will help to drive traffic to your website and from there your website should be optimized to be able to convert these visitors into leads and conversions. Effective SEO is half the battle, having an optimized responsive website is the second part. If you can do both of these things effectively you should be able to see the results in your improved conversion rate.
Bounce Rate is the percentage of traffic that leaves your website quickly after landing on it without looking at any other pages before they leave. Bounce Rate can be a useful barometer in which to gauge how effective or not your SEO is as bounce rate can indicate how accurate the page is targeted towards visitors who are interested in that type of content or indeed in your business and if a page has a high bounce rate it can usually be a signal that something is inherently wrong with that web page whether it’s the content or the design of the page that seems to be frustrating customers so much that they bounce. Some pages can actually be expected to have high bounce rates such as pages which act more as a general reference for information such as a calendar or blog post for example. Of course bounce rates for key pages such as a homepage or services page should be lower. A bounce rate of 35%-60% is considered the industry standard average. If your page has a high bounce rate and it’s a key page for you then it’s time for you to reevaluate the SEO on that page and possibly the design also to ensure you are delivering the best user experience possible.
By using these four metrics to measure your SEO success you will have a good idea of just how effective your SEO efforts have been and whether they have borne fruit or not. The information gleaned from these metrics will help you to alter your SEO strategy accordingly to meet your goals. SEO is a constant battle, by doing well in these four metrics you will definitely be in a position to win the fight!
2Cubed work with clients on a monthly basis, content writing/management and marketing are two of the many services we offer. To improve SEO ranking through effective marketing and have produced excellent results for many businesses, we help clients to get them to number one for their specific keywords. To help provide the best SEO service, 2Cubed also has an in-house web content writer who will work with you to customize and optimize your content, making it fit your brand identity and corporate voice, as well as maximizing impact on search engines. We will ensure that your content is unique and tailored for search engines so that your website has the best possible chance of reaching and expanding your audience. We provide reports and strategic plans assessing search result performance, working diligently to improve your company’s search engine optimization so that it continues to climb Google rankings on a regular basis.
To find out the right move and strategy to take when it comes to effective SEO please contact 2Cubed today!
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