SEO Trends 2021

Category: News SEO

In 2021, you might be familiar with the concept of SEO. However, many website owners aren’t. In fact a large percentage have no idea how their site is crawled, indexed, ranking or performing in general at all. This can be a problem, particularly if you have made a substantial investment in your online presence.

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Top SEO Trends 2021

  1. Speed / Performance (Core Web Vitals) – This is a huge one and formulates a big portion of the Page Experience Signals. Load times are a huge contributory factor when it comes to bounce rate. This means a missed sale, a missed opportunity to connect with a potential customer and it shouldn’t have to be. Google Search Console is your friend here and will flag any issues that require attention. Google have said Core Web Vitals will become part of the overall Page Experience Signals rolling out in May 2021. You can read more on what this means here –
  2. Search Intent & Relevance – Gone are the days of keyword stuffing. Relevancy is key now as more search users are asking questions they want answered straight away.  Keep your content relevant to the service you provide and you’ll have a great chance of competing for those priority terms! Ensuring you have content with good readability and relevant text is certainly a winner in our eyes. Try to answer questions your ideal customer may have within your content.
  3. Keyword Research – Keeping with the Search Intent theme in mind as above, detailed keyword research is vital in order to prepare and develop content to drive organic traffic. Time can easily be wasted implementing a strategy incorporating low volume keywords. Using a good keyword tool can help with this. We like the Ahrefs Keywords Explorer (but it’s not free). Google Keyword Planner is a great tool but you require an Ads account in order to use it.
  4. Technical SEO – This is and always will be a relevant and important element. Rather than ramble on here, you can view our previous post covering this topic.

Some further things to look out for and be aware of in 2021 are Visual Search, Meta-Data Optimisation Structured Data.

Our team is on hand to assist with any questions you may have regarding SEO. Check out a full list of services and our website process here –

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